Digital Marketer

JOB DESCRIPTION

Digital Marketer – Women’s Fashion Textile & Clothing Brand

Department: Marketing
Reporting To: Business Head
Employment Type: Full-Time
Location: Karachi
Experience: 1–3 Years
Industry: Women’s Fashion / Textile / Apparel

Job Summary

We are looking for a creative, data-driven, and results-oriented Digital Marketer to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, website traffic, customer engagement, leads, and online sales.

The candidate should have a strong understanding of social media marketing, paid advertising, content marketing, SEO, email marketing, analytics, and digital trends, particularly within the women’s fashion and e-commerce industry.

Key Responsibilities

1. Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with overall brand and sales objectives.
Plan monthly and campaign-based digital marketing activities.
Identify opportunities to improve brand visibility and customer acquisition across digital platforms.
Stay updated with the latest digital marketing, fashion, social media, and e-commerce trends.
2. Social Media Marketing

Manage and grow the brand’s presence across platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn, as applicable.
Develop monthly content calendars in coordination with the creative and marketing teams.
Coordinate with content creators, photographers, videographers, and graphic designers for campaign execution.
Monitor audience engagement, comments, messages, shares, saves, and overall community response.
Develop strategies to increase followers, engagement, reach, and brand awareness.
3. Paid Advertising & Performance Marketing

Plan, launch, monitor, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
Manage campaign budgets and allocate spending based on performance.
Monitor key metrics such as ROAS, CPC, CPM, CTR, CPA, conversion rate, and revenue.
Conduct A/B testing of creatives, copy, audiences, placements, and campaign objectives.
Identify underperforming campaigns and implement corrective actions to improve results.
4. E-Commerce Marketing

Develop digital strategies to drive traffic and conversions on the brand’s website and online store.
Coordinate with the e-commerce team to promote new collections, launches, promotions, sales, and seasonal campaigns.
Monitor website traffic, conversion rates, customer behavior, and online sales performance.
Identify opportunities to improve the customer journey and reduce cart abandonment.
5. Content Marketing

Work closely with the creative team to develop engaging digital content.
Provide creative briefs and marketing direction for campaigns, product launches, reels, videos, and promotional content.
Ensure all digital content is aligned with the brand’s tone, visual identity, and target audience.
Identify trending content formats, sounds, hashtags, and digital opportunities relevant to the fashion industry.
6. Analytics & Reporting

Track and analyze digital marketing performance on a regular basis.
Prepare weekly/monthly reports covering campaign performance and key KPIs.
Analyze customer behavior, traffic sources, engagement, conversions, and sales data.
Provide actionable recommendations based on data and performance insights.
Maintain dashboards and reports for management review.
7. Influencer & Collaboration Marketing

Research and identify relevant fashion influencers, creators, bloggers, and digital personalities.
Coordinate influencer marketing campaigns and collaborations.
Track campaign performance and evaluate ROI.
Build relationships with relevant digital creators to strengthen brand visibility.
8. Competitor & Market Analysis

Regularly monitor competitors’ digital marketing activities, campaigns, promotions, content, and advertising strategies.
Analyze market trends and customer preferences.
Share relevant insights and recommendations with the marketing team.
Required Skills & Qualifications

Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
1–3 years of relevant experience in digital marketing; experience in fashion, textile, apparel, or e-commerce will be preferred.
Strong understanding of social media platforms and digital marketing tools.
Hands-on experience with Meta Ads Manager and Google Ads.
Knowledge of Google Analytics and SEO.
Strong analytical and reporting skills.
Good copy writing and communication skills.
Creative mindset with an understanding of fashion and visual content.
Ability to manage multiple campaigns and deadlines simultaneously.
Strong attention to detail and problem-solving skills.
Ability to work collaboratively with creative, marketing, e-commerce, and sales teams.
Preferred Skills

Experience with e-commerce platforms such as Shopify, or similar platforms.
Knowledge of email marketing and CRM platforms.
Experience with influencer marketing and creator collaborations.
Basic knowledge of Canva, Photoshop, or other creative tools.
Understanding of website conversion optimisation and customer acquisition funnels.
Experience working with fashion/lifestyle brands.
Strong understanding of current Instagram, TikTok, and short-form video trends.
Key Performance Indicators (KPIs)

The Digital Marketer will be evaluated based on measurable results, including:

Website traffic growth
Online sales and revenue generated through digital channels
ROAS and paid advertising performance
Conversion rate
Customer acquisition cost (CAC)
Social media reach and engagement
Follower growth
Lead generation
Email/SMS campaign performance
Organic search traffic and SEO performance
Campaign ROI
Content performance
Influencer campaign performance
Work Location: In person