Digital Marketing Expert (SEO)

Job details

Here’s how the job details align with your profile.

Pay

Rs 80,000 - Rs 120,000 a month

Job type

Full-time

 

Location

Pakistan

 

Full job description

Digital Marketing Expert (SEO)
Job Type: Full-Time
Experience: [3–4 Years]

About the Role
We are looking for a results-driven Digital Marketing Expert who combines strong SEO expertise (On-Page, Off-Page & Technical SEO) with a creative eye for visual design. The ideal candidate can plan and execute SEO strategies to drive organic growth while also designing engaging website graphics, banners, and social media creatives using AI-powered tools and platforms such as Canva.

Key Responsibilities
SEO & Digital Marketing

• Manage and execute On-Page SEO (keyword optimization, meta tags, content structuring, internal linking, image SEO, etc.)
• Handle Off-Page SEO activities (backlink building, guest posting, directory submissions, influencer/blogger outreach)
• Perform Technical SEO audits, site speed, crawlability, indexing, XML sitemaps, robots.txt, schema markup, mobile-friendliness, Core Web Vitals
• Conduct keyword research and competitor analysis to identify growth opportunities
• Track, analyze, and report on website traffic, rankings, and campaign performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz
• Stay updated on search engine algorithm changes and adjust strategies accordingly
• Collaborate with content writers to ensure SEO best practices are followed

Design & Creative Support

• Design website banners, product images, and landing page visuals using Canva and other user-friendly design tools
• Use AI-based design/image generation tools to create original, creative visuals for web and social media

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, IT, or related field (preferred, not mandatory)
• Proven work experience as a Digital Marketing Executive/Specialist/SEO Expert with a strong portfolio or track record
• Solid, hands-on knowledge of On-Page, Off-Page, and Technical SEO
• Familiarity with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog (any of these)
• Working knowledge of Canva or similar design tools (Adobe Express, Figma, etc.)
• Experience using AI tools for image/design creation (e.g., Midjourney, DALL·E, Adobe Firefly, Canva AI, or similar)
• Basic understanding of HTML/CSS is a plus (for technical SEO fixes)
• Good communication skills and ability to work independently as well as in a team

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: Remote