Digital Marketing Specialist

We are seeking a creative and results-driven Digital Marketing Specialist to manage our eCommerce website, social media channels, and online advertising campaigns. You’ll be responsible for driving online traffic, increasing conversions, and improving digital presence across all platforms.

Key Responsibilities:

• Manage and update our WooCommerce-based website (product listings, banners, SEO)
• Plan, create, and post regular content on Instagram, Facebook, YouTube, and TikTok
• Run & optimize Facebook Ads, Google Ads, and Instagram promotions (conversion-focused)
• Monitor analytics & performance reports to measure campaign effectiveness
• Create and manage email marketing and WhatsApp broadcast campaigns
• Handle basic video editing for projects and reels
• Stay updated on digital trends, competitors, and best practices

Required Skills & Qualifications:

• Proven experience in eCommerce marketing (WooCommerce or Shopify preferred)
• Strong knowledge of Facebook Ads, Google Ads, and SEO
• Hands-on experience with tools like Meta Business Suite, Google Analytics, Google Tag Manager
• Good grip on content writing & basic design (Canva, CapCut, Adobe tools)
• Ability to independently manage multiple channels with strong execution skills
• Knowledge of the local Pakistani market & consumer behavior

Salary:

• Market Competitive + Performance Bonuses (Depending on experience and skillset)