Digital Marketing Specialist (PPC)

Full job description

Job Summary:
We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid campaigns across multiple platforms. The ideal candidate will have at least 2 years of experience in PPC campaign management, with a solid understanding of various ad networks including Google Ads and social media platforms. Experience in managing Amazon PPC campaigns is a strong plus. You will work closely with the marketing team to execute data-driven strategies that maximize return on investment (ROI).

Key Responsibilities:

• Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).
• Conduct keyword research, ad copywriting, and audience targeting to create high-performing campaigns.
• Develop and execute Amazon PPC campaigns to drive sales and increase product visibility (if applicable).
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Perform A/B testing on ads and landing pages to improve conversion rates.
• Manage and optimize budgets across platforms, ensuring cost-effective spending.
• Generate and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.
• Stay up to date with the latest trends and updates in PPC, Amazon advertising, and paid marketing channels.
• Collaborate with the marketing team to align paid strategies with overall business goals.

Requirements:

• 2+ years of experience managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.).
• Hands-on experience with Google Analytics and other relevant PPC tools (e.g., SEMrush, SpyFu, WordStream).
• Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.
• Experience with Amazon PPC campaigns is highly desirable.
• Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Strong written and verbal communication skills.
• Ability to multitask and manage time efficiently in a fast-paced environment.
• Certification in Google Ads or Amazon Advertising (preferred but not required).

Preferred Qualifications:

• Experience in managing PPC campaigns for e-commerce brands.
• Familiarity with SEO strategies and how they integrate with paid campaigns.
• Experience with display and video advertising formats.

Job Type: Full-time

Work Location: In person