Ecommerce Email/SMS Retention Marketing Specialist

Just as a disclaimer, please don't use AI or ChatGPT during the screening or interview process. We use a screening tool that can detect AI in your answers and during interviews. Using AI will result in your application being immediately disqualified.

About Apex Brands:

We are a DTC Growth Marketing Company focused on helping service businesses grow profitably.

Our Values:

- Treat others the way we want to be treated.

- Pay close attention to detail.

- Don't neglect the small things, they matter.

- Think critically and be a problem solver, not a problem creator.

- Have the confidence and determination to achieve our shared vision.

Who We Are Looking For:

We're looking for an experienced, self-sufficient Email & SMS Marketing Specialist who can fully own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

Role Overview:

We're looking for a full-stack lifecycle marketer—someone who can strategize, write, design, and execute high-performing email and SMS campaigns end-to-end. You’ll be the go-to expert responsible for delivering results across Klaviyo, Postscript, and other tools, and will manage the full lifecycle marketing function for several eCommerce brands.

What You’ll Do:

• Own Campaign Creation and Client Calendar Planning From A–Z : Develop a campaign calendar for brands assigned to you and execute email and SMS campaigns including strategy, segmentation, copywriting, design layout, scheduling, and testing.

• Build Automations & Flows: Set up and maintain high-converting flows such as Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.

• Design Beautiful, On-Brand Emails: Use Figma or another editor of your choice (or custom code if needed) to design emails that look great on mobile and desktop—and convert.

• Write Strategic, On-Brand Copy: Craft subject lines, preview text, and body copy that aligns with the brand voice and drives action.

• Run A/B Tests & Optimize: Continuously test and refine subject lines, send times, content blocks, and CTAs to improve performance.

• Audience Segmentation & List Growth: Manage lists and build smart segments to personalize messaging and improve deliverability.

• Analytics & Reporting: Monitor and report on key KPIs (open rate, click rate, CVR, unsubscribes, revenue per recipient, etc.) and use insights to inform future strategy.

• Client Communication: Hop on strategy calls or send Looms explaining performance, roadmap, and ideas to clients.

Who You Are:

• Fluent verbal and written English copywriting skills

• An experience retention & lifecycle marketer who can handle everything from strategy, copy, design, build, test, and optimize.

• 3+ years of experience in email/SMS marketing for eCommerce brands

• Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.)

• Strong portfolio showing high-performing campaigns (with clear results)

• Excellent design eye—clean layouts, great typography, conversion-focused styling

• Strong copywriting skills—can write clear, engaging, persuasive emails for a variety of brand voices

• Ability to manage multiple clients and timelines without dropping the ball

• Agency experience preferred

• Bonus: HTML/CSS familiarity for custom email tweaks

Why Work With Us:

• Work with top-tier 8 & 9 figure DTC brands

• Flexible remote work schedule

• Clear systems and team support, but lots of autonomy

• Direct impact on performance and client growth

• Growth potential into leadership or strategy roles

Compensation:

• $1000 - $4000 USD per month

To be considered for this role please apply and follow/connect with our CEO (Andrew Giessinger): https://www.linkedin.com/in/andrewgiessinger/