Marketing Specialist

About the job
CONFIDENTIAL HIRING

Brand Strategist & Performance Marketing Manager

Location: Metroville, Karachi

Employment Type: Full-Time | On-Site

Salary: PKR 100,000 per month, negotiable depending on experience.

About the Role

We are looking for a strategic, commercially minded, and results-driven Brand Strategist & Performance Marketing Manager to lead brand development, marketing strategy, and digital sales growth for a contemporary women’s fashion business.

The ideal candidate must combine strong strategic thinking with hands-on performance marketing expertise. This role requires someone who can build a clear brand identity, develop effective marketing strategies, manage paid advertising campaigns, and translate marketing activities into measurable business results.

We are particularly interested in candidates with experience in fashion, designer wear, women’s apparel, retail, or e-commerce.

Key Responsibilities

1. Brand Strategy & Positioning

* Develop and implement a comprehensive brand strategy aligned with the business vision and commercial objectives.

* Define brand positioning, target customers, unique selling propositions, and competitive differentiation.

* Research fashion trends, competitors, customer behaviour, and market opportunities.

* Develop strategies for brand awareness, customer acquisition, retention, and long-term growth.

* Establish a consistent brand identity and marketing direction across digital platforms.

* Plan collection launches, promotional campaigns, and seasonal marketing initiatives.

2. Performance Marketing & Paid Advertising

* Independently plan, execute, manage, and optimise Facebook and Instagram advertising campaigns through Meta Ads Manager.

* Develop performance marketing strategies focused on generating qualified enquiries, conversions, and sales.

* Establish campaign objectives, audience targeting, budgets, and creative testing strategies.

* Monitor and analyse ROAS, customer acquisition cost (CAC), conversion rates, cost per lead, and overall campaign profitability.

* Continuously test and optimise advertising creatives, audiences, and campaign structures.

* Track campaign performance and provide actionable recommendations to improve results.

* Allocate advertising budgets strategically based on performance and business priorities.

3. Marketing Strategy & Business Growth

* Develop monthly and quarterly marketing plans.

* Align marketing activities with product launches, inventory, pricing, and sales objectives.

* Identify opportunities to improve customer acquisition and conversion.

* Develop strategies to attract the right audience and convert interest into purchases.

* Work closely with the founder to establish marketing priorities, budgets, and measurable KPIs.

* Take ownership of marketing performance and recommend commercially sound decisions.

4. Creative Strategy & Campaign Direction

* Develop creative concepts for advertising campaigns and product launches.

* Brief and coordinate photographers, videographers, graphic designers, and content creators.

* Ensure marketing creatives communicate the brand’s positioning and product value effectively.

* Create basic graphic designs and advertising creatives using tools such as Canva, Photoshop, or Illustrator.

* Analyse creative performance and identify which content generates the strongest results.

5. Social Media & Digital Marketing Oversight

* Develop content calendars aligned with the brand and performance marketing strategy.

* Coordinate Instagram content, reels, stories, and promotional campaigns.

* Ensure consistency across brand messaging, visual presentation, and advertising.

* Monitor customer engagement and identify opportunities to improve conversion.

* Evaluate the effectiveness of marketing channels and recommend improvements.

Required Qualifications & Experience

* Demonstrable experience in brand strategy, performance marketing, or digital marketing.

* Strong practical knowledge of Meta Ads Manager and paid social advertising.

* Experience developing marketing strategies that support measurable business growth.

* Understanding of customer acquisition, conversion optimisation, ROAS, and campaign profitability.

* Ability to interpret advertising data and make strategic decisions.

* Basic graphic design and creative briefing skills.

* Strong communication, planning, analytical, and project management abilities.

Preferred: Experience with fashion brands, designer clothing, women’s apparel, or e-commerce businesses in Pakistan.

The Ideal Candidate

We are looking for someone who can think like a brand strategist and operate like a performance marketer.

This is not a conventional social media management position. The successful candidate will be expected to develop the brand’s strategic direction, personally manage performance marketing campaigns, analyse results, and take responsibility for improving marketing effectiveness and sales.

The candidate should be proactive, commercially aware, comfortable working directly with the founder, and capable of coordinating external creative professionals when required.

Application Process

Interested candidates should submit:

1. An updated CV.

2. Examples of brands they have helped develop or grow.

3. Details of Meta Ads campaigns they have personally managed.

4. Evidence of campaign results, including ROAS, cost per acquisition, leads, or sales where available.

5. Examples of marketing strategies or campaign plans they have developed.

6. Their expected salary and availability for on-site work in Metroville, Karachi.

Applications will be handled discreetly.