Performance Marketing Lead - Outsourcing Unit

We are seeking a Performance Marketing Lead to join our Outsourcing Unit based in Karachi, Pakistan. This on-site role operates during the night shift from 7:00 PM to 4:00 AM. The successful candidate will play a pivotal role in driving business growth through strategic paid advertising, lead generation, conversion optimization, and data-driven digital marketing initiatives. This position offers valuable exposure to international markets, including the USA, and provides an opportunity to lead impactful campaigns across multiple platforms.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and implement audience targeting strategies that align with overall business goals.
- Generate qualified leads and enhance conversion rates by optimizing landing pages, forms, and campaign elements.
- Monitor key performance indicators such as Cost Per Lead (CPL), conversion rates, and Return on Ad Spend (ROAS) to ensure campaign effectiveness.
- Conduct A/B testing and apply data-driven insights to continuously improve campaign performance.
- Create compelling ad copy, including headlines and calls to action, to maximize engagement.
- Collaborate closely with design and content teams to develop high-performing marketing assets.
- Utilize analytics and reporting tools to track campaign performance and provide actionable insights.

Required Qualifications

- A minimum of 5 years of experience in performance marketing, digital marketing, or online lead generation.
- Proficient hands-on experience with Google Ads, Meta Ads, Google Analytics, SEO, and campaign tracking tools.
- Experience managing websites, paid advertising campaigns, and generating online inquiries.
- Strong analytical skills with a solid understanding of campaign performance metrics.
- Ability to develop digital marketing content and effectively coordinate with creative teams.
- Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

Preferred Qualifications and Benefits

- Familiarity with the US market and experience targeting international audiences is considered an advantage.
- This role offers the chance to drive measurable business growth through performance-driven marketing strategies.
- Gain exposure to international digital advertising campaigns and expand your expertise in global markets.
- Take full ownership of campaign strategy, lead generation, and conversion optimization efforts within a dynamic outsourcing environment.

The salary range for this position is PKR 150,000 to 250,000 per month, reflecting the candidate’s experience and expertise. If you are a results-oriented marketing professional looking to lead impactful campaigns and work with international clients, this is an excellent opportunity to advance your career.