Senior Paid Ads Manager

About the job

We are seeking a Senior Paid Ads Manager to lead full-funnel paid acquisition and media strategy across our international markets. Reporting directly to senior leadership, this role owns the end-to-end loop from strategy and budget allocation through to performance optimization, and will be a key driver of our global expansion. This is an ideal opportunity for a seasoned performance marketer with proven international market experience, a deep belief in data-driven growth, and the ambition to take on broader ownership within a fast-scaling global business.

Key Responsibilities

• Lead full-channel paid media strategy across international markets, including SEM, Paid Social, Display, Video, and affiliate/partnership channels
• Build and refine the performance measurement framework for paid channels, with core KPIs including CPA, CPL, first-conversion cost, activation rate, retention, and LTV/CAC ratios
• Forecast channel-level performance using historical data, and continuously optimize budget allocation across channels and regions
• Drive A/B testing across ad creatives, landing pages, bidding strategies, and conversion funnels to consistently improve ROAS
• Monitor post-acquisition behavioral signals (registration → activation → active usage → retention) to assess paid traffic quality and feed insights back into upper-funnel optimization
• Track competitor paid media strategies and media presence across target markets, and deliver competitive intelligence reports
• Present actionable insights and strategic recommendations to executive leadership, and drive cross-functional alignment with product, compliance, operations, and tech teams
• Ensure all paid activities comply with the regulatory requirements, advertising guidelines, and platform policies of each target market

Required Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related field
• 5+ years of experience in paid media, performance marketing, or digital acquisition roles, ideally within fintech, brokerage, high-AOV consumer internet, or cross-border industries
• Proven track record managing large-scale paid budgets (monthly spend in the seven figures or above) with measurable business impact
• Advanced proficiency with analytics platforms such as Google Analytics, Adobe Analytics, Tableau, and Power BI
• Strong SQL skills, with the ability to independently extract and analyze data
• Deep understanding of major ad platform bidding models and attribution frameworks (MTA, MMM, incrementality testing, etc.)
• Business-level English communication skills, comfortable operating in an international team environment

Nice to Have

• Hands-on paid media experience in international markets
• Experience managing affiliate channels or partnership-based acquisition
• Familiarity with overseas user journeys and the ability to reverse-engineer optimization insights from behavioral data
• Proficiency in Japanese or another target-market language
• Team leadership / people management experience

What We Offer

• Competitive compensation package (base + performance bonus)
• International, fast-paced working environment with direct exposure to C-level leadership
• Opportunity to take ownership of high-growth international markets and drive 0-to-1 / 1-to-N initiatives
• Clear career progression and cross-regional development opportunities.