SEO Specialist

Job Description

Join Dyprocs Pvt Ltd as an SEO Specialist to lead the creation and execution of dynamic organic search strategies that enhance our online presence and drive user engagement. You will focus on increasing traditional search rankings and visibility while integrating cutting-edge practices in Generative Engine Optimization (GEO), AI Optimization (AIO), and Answer Engine Optimization (AEO). This role requires a strong analytical mindset and technical expertise to optimize our digital footprint across various AI-powered search engines and platforms. Although not responsible for managing a team, you will collaborate closely with cross-functional teams to ensure alignment and execution of effective SEO initiatives. In this role, you conduct comprehensive technical audits emphasizing site performance, crawlability, and compliance with Core Web Vitals. You apply advanced structured data techniques and authority mapping to boost the sites digital reputation and topical presence, reinforcing our brand as a trusted source for AI models and search engines. Your work involves rigorous monitoring of traditional and emerging SEO metrics, enabling data-driven decisions that continuously improve our organic search performance and expand our digital reach.
Responsibilities
 

• Develop and implement comprehensive organic search strategies that enhance traditional search rankings and boost user conversions.
• Optimize digital content and site architecture for Generative Engine Optimization (GEO), AI Optimization (AIO), and Answer Engine Optimization (AEO) to improve brand recognition by AI-powered search platforms such as Google AI Overviews, ChatGPT Search, Perplexity, and Gemini.
• Conduct advanced technical SEO audits focused on site speed, crawlability, Core Web Vitals, and the implementation of rich, nested Schema Markup and structured data.
• Manage digital entity and authority mapping to strengthen topical relevance and enhance the brands digital reputation patterns, ensuring recognition as a primary source by AI models.
• Monitor and analyze classic SEO performance metrics using tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog, alongside emerging AI search metrics including share-of-voice in AI snapshots and large language model citation tracking.
• Collaborate with content, development, and marketing teams to implement SEO best practices and ensure alignment with overall digital marketing objectives.
• Leverage a data-driven approach by interpreting traffic trends and SEO data to develop actionable insights and optimization plans that increase organic growth.
• Maintain up-to-date knowledge of SEO trends, algorithm updates, and advancements in AI-related search technologies to continuously refine and optimize SEO tactics.
• Utilize CMS platforms such as WordPress and custom CMS solutions to manage and optimize website content and metadata effectively.
• Provide detailed SEO reports and presentations to stakeholders to communicate progress, insights, and recommendations for continuous improvement.

Job Skills

CSSDigital entity and authority mappingAI search metrics trackingContent StrategyGeoAIOAEO (Answer Engine Optimization)AhrefsSEMRUShScreaming FrogHTMLGoogle Search ConsoleStructured data injectionCMS platforms (WordPress/Custom)Data-driven mindsetGoogle AnalyticsData AnalysisTechnical SEOCore Web Vitals OptimizationSchema Markup ImplementationSEO Auditing

Job Details

Industry:

Consultants

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender

No Preference

Minimum Experience

3 Years