Social Media Manager

About the Role

Spectrum HCM (Pvt.) Ltd is looking for a creative, analytical, and results-driven Social Media Manager to join our marketing team. This role will be responsible for developing and executing social media strategies, creating engaging content, managing paid campaigns, supporting SEO initiatives, and driving measurable growth across our digital channels.

The ideal candidate combines creativity with with strong graphic design

skills, strong analytical skills and understands how social media, SEO, PPC, email marketing, and content work together to achieve business objectives.

Responsibilities

• Develop and execute social media strategies tailored for Facebook, Instagram, LinkedIn, X/Twitter, and other relevant platforms to increase brand awareness and engagement.
• Create, schedule, publish, and manage diverse content including posts, images, videos, and stories that resonate with the target audience.
• Monitor key performance indicators such as engagement rates, audience growth, reach, conversion rates, and overall campaign effectiveness.
• Manage online community interaction by responding professionally and promptly to comments, messages, and inquiries.
• Implement SEO techniques and conduct keyword research to enhance the visibility and impact of social media and digital content.
• Plan and manage pay-per-click advertising campaigns across platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads, optimizing for targeting, copy, bidding strategies, and conversion rates.
• Analyze social media metrics to provide actionable insights and prepare comprehensive monthly performance reports for stakeholders.
• Maintain consistency in brand identity, messaging, tone of voice, and visual standards across all social media channels, email marketing campaigns, and other communication platforms.
• Oversee the creation and execution of email marketing campaigns and newsletters to support overall marketing objectives.
• Collaborate effectively with marketing, content, and design teams to ensure a unified brand message and coordinated campaign delivery.
• Understand and apply knowledge of the US healthcare industry trends, audience behaviors, and digital marketing demands to tailor campaigns appropriately.
• Stay updated on the latest social media trends, platform algorithm updates, advertising opportunities, and emerging digital marketing technologies to maintain a competitive edge.

Requirements

Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field.

3–5 years of experience in social media management or a similar digital marketing role.

Excellent written and verbal communication skills.

Strong understanding of SEO and digital content strategy.