Social Media Marketing Manager (Software House)

We are looking for a creative and data-driven Social Media Marketing Manager to lead the digital presence of our in-house brands. The ideal candidate will be responsible for planning, creating, and executing engaging content, managing all social media platforms, and driving organic growth through strong SEO practices (on-page, off-page, and technical SEO).

Location: Clifton Block-5, Karachi Division, Sindh.

Key Responsibilities

Brand & Social Media Management

• Manage and grow the online presence of all in-house brands across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X/Twitter, etc.)
• Develop brand-specific social media strategies aligned with overall marketing goals
• Monitor brand voice consistency across all platforms and campaigns
• Track competitor activity and industry trends to keep brands ahead of the curve

Content Creation & Planning

• Plan, create, and publish high-quality content (posts, reels, stories, videos, graphics) tailored to each platform and brand
• Develop and maintain a monthly/weekly content calendar for all in-house brands
• Collaborate with designers, photographers, and videographers to produce engaging visual content
• Write compelling captions, ad copies, and social media scripts

Community & Engagement

• Manage day-to-day posting, community engagement, and responses across all social platforms
• Monitor comments, messages, and mentions; respond promptly to maintain brand reputation
• Run and manage social media contests, campaigns, and promotions

SEO (On-Page, Off-Page & Technical)

• Conduct keyword research and implement on-page SEO best practices (meta titles, descriptions, headers, image alt tags, internal linking, content optimization)
• Execute off-page SEO strategies including backlink building, guest posting, and influencer/PR outreach
• Perform technical SEO audits — site speed, mobile-friendliness, crawlability, indexing, XML sitemaps, structured data/schema markup
• Work with the web/dev team to resolve technical SEO issues
• Monitor website and content performance using tools like Google Search Console, Google Analytics, SEMrush/Ahrefs

Analytics & Reporting

• Track key social media and SEO metrics (engagement, reach, followers, traffic, rankings, conversions)
• Prepare monthly performance reports with insights and recommendations
• Use analytics to continuously optimize content strategy and posting schedules

Requirements

Experience & Education

• Bachelor's degree in Marketing, Communications, or related field
• 2–4 years of experience in social media management and SEO (agency or in-house brand experience preferred)

Skills

• Strong understanding of all major social media platforms and their algorithms
• Hands-on experience with content calendars and scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later, etc.)
• Solid knowledge of SEO fundamentals — on-page, off-page, and technical SEO
• Familiarity with SEO/analytics tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
• Basic graphic design/video editing skills (Canva, CapCut, Adobe Suite) is a plus
• Excellent written and verbal communication skills
• Strong creativity, attention to detail, and ability to manage multiple brands simultaneously
• Good understanding of paid social/boosting is a plus

*

To apply, please submit your resume to career@geniuslogix.com, we thank all applicants for their interest, but only selected candidates will be contacted for an interview.

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Application Question(s):

• Are you a permanent resident in Karachi?

Work Location: In person