Social Media Specialist

About the job
Job Title: Social Media Specialist
Location: On-Site (Karachi)
Type: Full-Time

Job Overview:
We are seeking a highly data driven & detail-oriented Social Media Specialist to manage and elevate the online presence of our brands across multiple platforms including Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, and more. This role is ideal for a dynamic individual who thrives on engagement strategies, data analysis, and staying ahead of digital trends to drive measurable results.

Key Responsibilities:
• Social Media Management: Oversee day to day activities across all brand social media platforms (Meta, LinkedIn, Pinterest, TikTok, etc.)

• Engagement & Community Building: Ensure continuous interaction with followers; initiate and maintain group seeding and group engagement strategies.

• Content Planning: Create, manage, and maintain a detailed and consistent social media content calendar for all platforms.

• Trend Analysis: Stay updated on the latest trends and audience behavior in our target regions to tailor content and campaigns accordingly.

• Ad Campaign Management: Plan, run, and optimize paid ad campaigns to ensure maximum ROI and improved conversion rates for better optimization.

• Data Scraping & Insights: Extract and analyze performance metrics from social media platforms to inform strategy and report on KPIs. Also must have good knowledge of data scrapping across social media platforms especially LinkedIn and Google.

• Cross-Team Collaboration: Work closely with other departments (marketing, design, production, etc.) to align social media efforts with larger campaigns and streamline marketing strategies.

• Multi-Tasking & Coordination: Handle multiple brands and campaigns simultaneously while ensuring top-quality execution. Must have basic knowledge of other departments of Digital Marketing.

• Team Player: Collaborate effectively within a fast-paced, team-oriented environment. Must be a good and helpful team player.

Qualifications:

• Proven experience managing social media platforms for multiple brands.
• Strong knowledge of advertising tools on Meta, LinkedIn, Pinterest, and TikTok.
• Experience in social media data scraping and analytics.
• Familiarity with Social Media Management tools like Hootsuite, Buffer, Later, or similar for calendar and post scheduling.
• Hands-on experience with group engagement strategies and influencer/community seeding.
• Excellent written and verbal communication skills.
• Up-to-date knowledge of current digital trends in specific regions.
• Ability to multitask, manage time effectively, and prioritize projects.

If you are a creative, analytical, and strategic thinker with a passion for social media and community growth, we’d love to hear from you!

This is an on-site night job so individual must have to commute by themselves. Salary up to (85k-120k) Depends on Experience and Expertise level.

Send your CV and Portfolio or DM.

Email: [email protected]
Whatsapp: (+92 370 7588399)