Meta Ads Expert

📋 Job Description:

We’re currently running Meta (Facebook) ads and have implemented CAPI (Conversions API), but we’re noticing poor lead quality despite strong on-page performance:

We've already deduplicated conversions.
Our Meta Events Manager data closely matches our internal CRM — data accuracy is not the issue.
We've improved our sales page conversion rate by 344% through split testing, yet Meta’s conversion rate and CPA haven’t improved.
We suspect that something in our data being sent to Meta may be causing poor lead targeting, leading to high CTR but low-quality conversions.

🎯 What We Need:

An experienced Meta Ads / Facebook CAPI professional who can:

Audit our current CAPI and Pixel implementation (PHP-based).
Analyze the data being sent to Meta and identify what might be affecting ad delivery or optimization.
Provide actionable recommendations to improve lead quality and reduce CPA.
Ensure best practices in event setup and deduplication logic.

🔧 Tech Info:

Events Manager Walkthrough: Loom Video(https://www.loom.com/share/90caf6266f4c4da5bb7c3f0889fa65d3?sid=3df30756-a86a-40a1-92a7-a14a0a82c100)
CAPI PHP Code: Google Drive Link(drive.google.com/file/d/1Kyl2ZShk1qWp7xkiqhM7y2lDDSE6vGbb/view?usp=drive_link)

✅ Ideal Candidate:

Proven experience with Meta Conversions API and Pixel integration
Strong understanding of event prioritization and signal quality
Familiarity with PHP and server-side tracking
Analytical mindset with the ability to interpret performance drop-offs

📎 To Apply:

Please briefly explain:

Your experience with CAPI and Meta optimization
Any past work on improving lead quality via conversion tracking
Your availability to begin the audit
Looking forward to working with someone who can help us maximize ad efficiency and lead quality!