Senior Digital Planner

Senior Digital Planner would be responsible for creating and managing digital content, developing and implementing strategies, and managing various channels like social media networks, Google Ads, website content, and email marketing to deliver a persuasive and cohesive marketing message to the audience.

TASKS & RESPONSIBILITIES:

Manage projects from start to finish, including overseeing all aspects of the project including staffing and budgeting
Manage digital media budgets, ensuring efficient allocation and maximizing the return on investment
Plan and execute digital campaigns across various channels, including display, video, social media, search, and mobile
Collaborate with creative, content, and marketing teams to ensure cohesive and compelling campaign executions
Develop advertising campaigns that use online channels such as social media, search engines, blogs, and e-newsletters
Evaluate the performance of online advertising campaigns on an ongoing basis and adjust improve results
Assist with website’s content, structure, and design based on the company’s goals and target market
Monitor, analyze, and report on the performance of digital campaigns
Create a strategy for managing the company’s online presence through social media channels such as Facebook and Twitter
Manage all aspects of online media including webpages, blogs, e-commerce sites, and other online content
Partner with external agencies and vendors to enhance digital planning capabilities
Create a digital marketing strategy that aligns with the company’s goals and objectives
Track website statistics to determine which strategies are most effective in gaining new customers

SKILL SET

Education:

Bachelor’s degree in marketing or relevant field.

Experience:

Preferably master’s with 5 years of relevant experience

Skills and Competencies:

Ability to work independently or with a team to meet deadlines
Excellent organizational skills and multitasking ability
Strong project management and communication skills 
Detail Oriented

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