Search Engine Optimization ( SEO) Lead

Job Title: SEO Team Lead
Location: Karachi, Pakistan
Salary: 250,000 - 275,000 PKR
Employment Type: Full-time

About the Role

Our client is seeking a seasoned SEO Team Lead to spearhead their organic growth initiatives. The ideal candidate will be responsible for building and executing a comprehensive SEO strategy, collaborating across functions, and ensuring the technical foundation of the brand’s digital presence is optimized—especially during the transition to a newly developed website.
This is a unique opportunity to drive performance for a premium e-commerce brand that thrives at the intersection of fitness, fashion, and functionality.

Key Responsibilities

SEO Strategy & Execution

Develop and implement a results-driven SEO strategy aligned with business goals.
Conduct ongoing SEO audits to ensure best practices in content, metadata, and site structure.
Stay updated on search engine algorithm updates and competitive strategies.
Technical SEO

Lead the technical SEO direction for the new website launch (crawlability, indexing, Core Web Vitals).
Resolve issues like broken links, redirects, schema markup, page speed, and mobile usability.
Collaborate with developers to implement structured data, sitemaps, robots.txt, and hreflang.
On-Page Optimization & Content Guidance

Guide keyword strategy, topic clustering, and on-page content improvements.
Recommend optimizations for underperforming pages and develop internal linking strategies.
Off-Page SEO & Link Building

Drive a scalable, white-hat link-building strategy.
Identify authoritative backlink opportunities and manage outreach initiatives.
Monitor and maintain a healthy backlink profile.
Analytics, Reporting & CRO

Track and report SEO KPIs (organic traffic, keyword rankings, CTR, conversion rates).
Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
Run A/B tests on SEO-driven pages to boost conversions.
Bonus: Google Ads & Paid Search Integration

Collaborate with paid media teams to align SEO and PPC where relevant.
Leverage insights from both channels for a unified search strategy.

Ideal Candidate Profile

5+ years of experience in SEO with proven results in organic traffic and keyword growth.
Advanced technical SEO knowledge including site migrations and eCommerce optimization.
Proficiency with top SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, etc.
Solid understanding of Google’s algorithm updates, Core Web Vitals, and E-E-A-T principles.
Strong analytical mindset with the ability to turn data into insights.
Excellent communication and cross-functional collaboration skills.
Bonus: Familiarity with Google Ads and synergy between SEO & PPC.
What We Offer

Opportunity to lead SEO for a premium e-commerce brand.
A fast-paced, high-growth environment with creative freedom.
Collaborative culture and growth-oriented mindset.
Competitive salary and performance incentives.