Area Sales Manager - Karachi

We are looking for a motivated and passionate Sales Professional to lead and accelerate our Dairy Sales business based in Karachi. This role is crucial for driving growth and operational excellence by managing a broad Direct and Master Distribution network across Karachi and the adjoining coastal belt. The ideal candidate will bring strategic sales leadership, strong commercial insight, and a proven track record of developing and motivating large sales teams to achieve ambitious business objectives.

Key Responsibilities

Business & Sales Leadership: Drive consistent value and volume growth across assigned territories, distributors, and brands. Ensure alignment with annual targets and adapt to evolving business priorities.

Distributor & Market Management: Establish and maintain profitable, high-performing distributor relationships. Optimize route-to-market execution through strategic planning, disciplined call management, load efficiency, and KPI-driven monitoring.

Market Expansion & Distribution Development: Strengthen brand presence and product availability, close sales gaps, and implement targeted growth initiatives. Leverage retail insights to make data-driven decisions that enhance volume, market share, and overall performance.

Trade & Channel Excellence: Work closely with Trade and Channel teams to implement initiatives effectively and align with regional strategies. Lead VTR planning, design trade incentives, and manage promotional activities with strict budget control to maximize ROI.

Program & People Leadership: Champion best-in-class trade programs such as Perfect Store and Wholesale Loyalty. Lead and develop sales teams and third-party resources, ensuring accountability, structured performance tracking, and focused capability building to support sustainable growth.

Required Qualifications

- MBA in Sales & Marketing is preferred.
- Minimum of 5 years of progressive sales leadership experience in a related or comparable industry.
- Strong strategic sales leadership with a focus on growth and execution.
- Excellent communication skills and stakeholder management, with the ability to collaborate cross-functionally.
- Demonstrated commercial and financial acumen with a results-driven approach.
- Proven ability to lead, motivate, and develop large sales and distribution teams.
- Expertise in distributor management, channel optimization, and market expansion.
- Skilled in making data-driven decisions and translating insights into actionable strategies.
- High sense of ownership, accountability, and execution excellence in dynamic environments.

Preferred Qualifications and Benefits

At FrieslandCampina, you will join a globally connected and collaborative culture where teamwork and knowledge sharing are fundamental. We offer a competitive salary and comprehensive benefits package, along with numerous opportunities for professional growth through hands-on learning. Our informal and friendly work environment encourages authenticity and fosters inclusion and mutual respect. You will be empowered with autonomy and confidence to make a meaningful impact, contributing to our mission of nourishing the world while advancing your career.

We value diversity and believe that embracing differences drives collective growth. If you identify with our values but are unsure about your fit for this specific role, we encourage you to apply so we can explore opportunities that best match your skills and aspirations.