Assistant Brand Manager (FMCG)

We are looking for a motivated Assistant Brand Manager to join our Consumer Division based in DHA, Phase 7, Karachi. This role is designed to support the execution of brand strategies, enhance consumer engagement, and ensure the smooth implementation of marketing plans and campaigns across multiple channels. The successful candidate will have a strong background in advertising, consumer marketing, or brand management, with a solid understanding of both traditional and digital marketing techniques. This position provides an excellent opportunity to collaborate closely with cross-functional teams, agencies, and vendors to drive brand growth and strengthen market presence.

Key Responsibilities
- Assist the Brand Manager in implementing comprehensive marketing and promotional strategies across ATL (Above The Line) and BTL (Below The Line) channels.
- Conduct regular market visits to assess product visibility, pricing strategies, and competitor activities to support informed decision-making.
- Gather and analyze market intelligence and consumer insights to aid brand positioning and optimize campaign effectiveness.
- Coordinate with external agencies to manage BTL activations, point of sale (POS) rollouts, and promotional campaigns efficiently.
- Support brand communication efforts, including digital marketing initiatives and social media management to boost consumer engagement.
- Monitor marketing campaign performance and prepare detailed reports for review and analysis.
- Work closely with sales and trade teams to ensure seamless execution of marketing activities in the field.
- Contribute to product innovation efforts, including packaging enhancements and new product launches.

Required Qualifications
- Bachelor’s degree in Marketing is mandatory.
- 2 to 3 years of relevant experience in Advertising, Consumer Marketing, or Brand Management.
- Strong knowledge of ATL and BTL marketing strategies, market research techniques, digital and social media marketing, and vendor management.
- Excellent coordination, analytical, and communication skills are essential to excel in this role.

Preferred Qualifications and Benefits
- A Master’s degree in Marketing or a related field is preferred and will be considered an advantage.
- This is a full-time position offering a monthly salary range of Rs130,000 to Rs150,000.
- The role requires flexibility to work on the road, involving frequent market visits and coordination with various stakeholders.

This position is ideal for a proactive marketing professional who is eager to contribute to brand growth and enhance consumer engagement within a dynamic consumer division.