Assistant Manager

About the job
Job Description

We are seeking an experienced Assistant Manager for Digital Campaigns to support our digital marketing efforts. The ideal candidate will help develop, implement, and optimize digital marketing campaigns across various platforms to drive engagement, leads, and conversions.

Key Responsibilities

Develop digital marketing strategies in line with overall campaign objectives
Plan and execute digital marketing campaigns across multiple channels (social media, email, display ads, search engines, etc.)
Monitor campaign performance and provide regular reports on key metrics and KPIs
Analyze data to identify trends and opportunities for optimization
Collaborate with content creators, designers, and other team members to develop compelling campaign assets
Manage campaign budgets and ensure cost-effective resource allocation
Stay up-to-date with digital marketing trends and best practices
Assist in developing and maintaining the content calendar for digital campaigns
Support A/B testing initiatives to improve campaign performance
Coordinate with external agencies and vendors when necessary

Qualifications

Bachelor's degree in Marketing, Digital Media, or related field
4-6 years of experience in digital marketing or campaign management
Proficiency in digital marketing tools (Google Analytics, Google Ads, social media management platforms, etc.)
Strong analytical skills and experience with data-driven decision making
Excellent project management and organizational skills
Creative mindset with the ability to generate innovative campaign ideas
Strong written and verbal communication skills
Experience with marketing automation and CRM systems is a plus
Knowledge of SEO/SEM principles is beneficial