Digital Marketing Intern

About the job
Studio Saffron is looking for an enthusiastic and proactive Digital Marketing Intern to join our team. In this role, you will work alongside our team, gaining hands-on experience in digital marketing strategy, campaign execution, and brand-building efforts. As a valuable part of our team, you will help enhance our online presence and connect with a broader audience. This paid internship is up to three months long depending on application performance.

Responsibilities:

Digital Marketing:

Assist in planning and executing digital marketing initiatives that build brand awareness and drive engagement.

Support in running paid digital campaigns, including social media ads and PPC, while monitoring performance to ensure goals are met.
Help create and curate content for digital platforms, including blogs, email newsletters, and social media posts, reflecting our brand voice and objectives.
Collaborate with various teams to support product launches, promotions, and events.
Monitor key metrics like engagement rates, website traffic, and conversions to assess campaign performance and suggest improvements.
Stay updated on digital marketing trends and best practices, sharing insights with the team to enhance our strategies.
Contribute to SEO/SEM activities to boost organic rankings and support paid search initiatives.
Assist in coordinating with designers and content creators to produce high-quality marketing assets.
Identify and reach out to influencers and brand advocates to expand our reach and engage with new audiences.
Help explore partnership opportunities to enhance brand visibility and credibility.

Content Creation and Management:

Support in creating engaging content for digital channels, including social media and email.
Schedule, publish, and monitor content, following a content calendar and maintaining consistent brand messaging.
Encourage and support user-generated content to build brand authenticity.
Contribute to the promotion of events, product launches, and campaigns across digital platforms.
Analytics and Optimization:
Assist in analyzing marketing data to identify trends and insights, guiding campaign adjustments.
Support A/B testing initiatives for ads, landing pages, and email content to improve performance.
Use analytics insights to help fine-tune campaign strategies and enhance outcomes.

Application Requirements:

Currently pursuing or recently completed a degree in Marketing, Communications, Business Administration, or a related field.
Strong understanding of social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
Excellent written and verbal communication skills.
Creativity and an eye for detail in crafting engaging content.
Basic knowledge of digital marketing principles, including SEO, PPC, and analytics.
Familiarity with tools like Canva, Adobe Creative Suite, or similar design software is a plus.
Proficiency in MS Office (Word, Excel, PowerPoint) and/or Google Workspace.
Basic knowledge of social media management tools (e.g., Buffer, Hootsuite) or email marketing platforms (e.g., Mailchimp).
Comfortable working with analytics tools like Google Analytics or Facebook Insights.
Understanding of A/B testing and campaign optimization is a plus.
Experience (Preferred but not mandatory):
Experience in content creation, social media management, or running digital campaigns is a bonus.
Knowledge of SEO/SEM or influencer marketing strategies is a plus.

Additional Information:

Working Hours: 9am - 6pm, Monday-Friday.
Internship Duration: 2-3 months.
Stipend: Rs15,000.00 - Rs30,000.00 per month (based on experience and practical assessment results).
Must be based in Karachi, Pakistan, and comfortable commuting to the office in Defence Phase 6.
Internship may lead to a longer term rolling contract.
Conversational-level proficiency in English for communication and content creation.
Internship candidates will be required to do a short practical assessment.