Digital Marketing Specialist

Job Description

The Digital Marketing Specialist at Vivatiq Electricals plays a crucial role in developing, implementing, and managing marketing campaigns that promote the companys products and services. This position focuses heavily on leveraging digital channels such as social media platforms, search engines, and content marketing to increase brand awareness, drive traffic, and generate leads. The specialist collaborates closely with the marketing team to create data-driven strategies that align with business objectives while optimizing campaign performance for maximum return on investment. This role demands a solid understanding of online advertising, social media management, and marketing analytics, as well as proficiency in AI-powered tools to enhance content creation and audience targeting. The specialist is responsible for managing multiple digital channels including Meta (Facebook and Instagram) ads and TikTok ads, ensuring campaigns are fine-tuned based on analytics and market trends. They track and analyze key performance indicators, ensuring alignment with evolving marketing goals. The position requires hands-on experience with social media management, search engine optimization, content marketing strategies, and marketing automation. While the role does not involve managing a team, it requires strong self-motivation and the ability to work independently to deliver impactful campaigns that support the overall growth of Vivatiq Electricals.
Responsibilities
 

• Develop, execute, and manage digital marketing campaigns across multiple platforms including Facebook, Instagram, and TikTok.
• Create comprehensive marketing strategies that integrate SEO, content marketing, and social media to increase brand visibility and engagement.
• Manage social media accounts by scheduling posts, engaging with the audience, and monitoring trends relevant to the electricals industry.