Email Marketing Specialist

Experience: 3–4 Years (Mid–Senior Level)

Location: Pakistan (Remote)

Job Type: Full Time

Industry: Web Development Services (Backend, Frontend, PHP WordPress, Laravel, React)

Working Hours: 40 hours/week (USA Time Zone)

Company: NoorSoftTech LLC (USA)

Job Description:

NoorSoftTech is looking for a skilled Email Marketing & Lead Generation Specialist to manage outbound email campaigns focused on the USA market. This role is responsible for executing cold email outreach, maintaining email deliverability, engaging prospects, and booking qualified meetings for the sales team. The ideal candidate has hands-on experience with email infrastructure, lead generation, and B2B outreach preferably within a digital agency or white-label environment.

Key Responsibilities:

• Plan, execute, and scale cold email outreach campaigns targeting USA-based businesses
• Build and manage complete email outreach systems, not just one-off campaigns
• Set up and manage secondary domains and inboxes to protect the main company domain
• Handle domain warm-up and inbox reputation management before live sending
• Configure and maintain SPF, DKIM, and DMARC for optimal deliverability
• Write and personalize cold email copy customized to ICPs and industries
• Perform A/B testing on subject lines, copy, CTAs, and sending schedules
• Monitor campaign performance including open rates, reply rates, and conversions
• Maintain email list hygiene, suppressions, and bounce control
• Set up and manage automations to improve outreach efficiency
• Use cold email and automation tools such as Instantly, Smartlead, Lemlist, Apollo, Clay, n8n, or Make (or similar)
• Qualify positive replies and schedule meetings via Google Meet or Calendly/Credibly
• Collaborate with sales and management teams to ensure smooth lead handoff

Requirements:

• 3–4 years of proven experience in email marketing, cold outreach, or B2B lead generation
• Strong understanding of USA market, business communication, and outreach best practices
• Proven experience managing high-volume cold email campaigns safely
• Hands-on experience with email deliverability, domain warming, and inbox health
• Ability to build and optimize outreach systems end-to-end
• Strong English copywriting skills for cold email personalization
• Experience with Google Workspace for outreach and campaign management
• Analytical mindset with ability to improve performance using data and testing
• Strong organizational and communication skills
• Comfortable working remotely in the USA time zone

Nice To Have (Preferred):

• Experience working with digital agencies or white-label service providers
• Familiarity with lead sourcing tools (e.g., LinkedIn Sales Navigator, Apollo, etc.)
• Basic CRM experience.
• Understanding of CAN-SPAM compliance and outreach best practices

To Apply:

Send your resume, and a short cover letter highlighting your experience to [email protected].