Marketing Executive

Palijo Real Estate, a leading name in premium and luxury real estate specializing in off-plan and secondary properties, is seeking a dynamic Marketing Executive to join their Karachi-based team. Representing top developers such as Emaar Pakistan, HMR, and The Arcadians, the company focuses primarily on DHA Karachi while catering to clients across other locations. This full-time, on-site role offers an excellent opportunity for both fresh graduates and experienced professionals to contribute creatively to marketing initiatives and support business growth in a professional and collaborative environment.

Key Responsibilities

- Assist in planning, developing, and executing marketing campaigns across various digital platforms, including organic social media and paid advertising.
- Monitor campaign performance and suggest improvements to optimize results.
- Support the creation and implementation of comprehensive marketing strategies.
- Develop engaging content for social media, promotional campaigns, and other marketing materials.
- Generate creative ideas for property promotions, project launches, brand awareness, and audience engagement.
- Produce social media graphics, presentations, and short-form videos to maintain consistent brand identity.
- Assist in managing content calendars to ensure timely and relevant marketing communications.
- Conduct research on real estate market trends, competitor activities, and industry developments.
- Analyze customer preferences, target audiences, and potential market opportunities to inform strategic decisions.
- Gather insights on real estate projects, developers, and market information to support business objectives.
- Collaborate closely with the Head of Marketing and other managers on ongoing projects and initiatives.
- Prepare presentations, reports, proposals, and marketing documentation as needed.
- Coordinate with internal teams to ensure timely execution of marketing activities.
- Undertake additional marketing-related tasks assigned by management.

Required Qualifications

- Bachelor’s degree is mandatory, preferably in Marketing, Business Administration, Media Sciences, Communications, or a related field.
- Fresh graduates are encouraged to apply; relevant internships or practical experience will be advantageous.
- Excellent written and verbal communication skills in English and Urdu.
- Proficiency in Microsoft Office applications, especially Word, Excel, and PowerPoint.
- Practical knowledge of Canva and CapCut for graphic design and video editing.
- Understanding of social media platforms, digital marketing, and current content trends.
- Familiarity with Meta Ads Manager and Google Ads is a plus.
- Strong creative thinking, research, analytical, and problem-solving skills.
- Excellent organizational abilities with the capacity to multitask and meet deadlines.
- Proactive attitude, attention to detail, and ownership of responsibilities.
- Ability to work independently and collaboratively within a team.

Preferred Qualifications and Benefits

Palijo Real Estate values individuals who bring fresh ideas, take initiative, and stay updated with marketing trends. The company offers a competitive salary based on qualifications and experience, along with opportunities for professional development and career growth. Employees gain exposure to real estate marketing, digital campaigns, and business strategy within a supportive and growth-oriented work environment.

This role is ideal for someone eager to learn, take responsibility, and grow professionally while contributing to a reputable real estate firm. If you are creative, detail-oriented, and motivated to make an impact, Palijo Real Estate welcomes your application.