Graphic Designer

Job Title: Graphic Designer

Position Type: Full-time, Permanent

Team: Creative and Content Hub

Location: Karachi, Pakistan

Department: Sales & Marketing

Reports to: Marketing Manager

About EXA

EXA acquires, builds, and grows enterprise software companies. Our mission is to drive transformation within our companies and create long-term value for investors, partners, and employees. We provide a permanent home to founders’ legacies, employees, and customers.

Position Summary

The Graphic Designer at EXA plays a critical role in visual storytelling and brand consistency across EXA and its portfolio companies. This role is responsible for designing compelling marketing materials, including digital assets, branding elements, multimedia content, and UI/UX visuals that align with lead generation and brand positioning.

Key Responsibilities

Develop and maintain consistent brand identity across portfolio companies.
Design high-impact landing pages, social media creatives, ads, and email assets.
Create engaging visuals for lead generation campaigns, aligning with growth strategies.
Work with Growth Marketers to develop high-converting ad creatives.
Create animations, GIFs, and short-form videos for social media and web.
Edit and enhance video content for campaigns, case studies, and product demos.
Collaborate with Web Developers to create user-friendly website designs.
Optimize design layouts for mobile-first experiences.
Implement design templates and creative workflows to improve efficiency.
Explore AI and automation tools for faster asset production at scale.

Qualifications

Minimum Requirements:

3+ years of experience in graphic design.
Bachelor’s degree in Graphic Design, Visual Arts, or related field.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
Experience with UI/UX tools (Figma, Sketch, Adobe XD) a plus.
Knowledge of motion graphics & video editing tools (Premiere Pro, After Effects).
Strong understanding of performance marketing & ad creative best practices.
Experience designing for B2B SaaS and enterprise brands (preferred).
Basic knowledge of HTML/CSS for web design optimization (bonus skill).

Desired Skills:

Familiarity with marketing automation tools and A/B testing methodologies.
Strong written and spoken communication skills.
Ability to collaborate across multiple teams and adapt to changing priorities.