Lead Generation Executive

About the job

Company Description

At Potens Digital, we focus on simple and straightforward marketing strategies designed to drive real growth for our clients. With years of experience, we deliver genuine solutions tailored to unique business challenges and opportunities. The vision behind Potens, meaning 'powerful' in Latin, is to provide potent strategies for lasting impact and aggressive growth. We believe in the power of simplicity and avoid over-complicated jargon and unnecessary fees.

Role Description

This is a full-time on-site role for a Lead Generation Executive located in Karāchi. The Lead Generation Executive will be responsible for identifying new leads, conducting market research, and generating leads. The role involves daily communication with potential clients to drive sales and support the business development team.

Key Responsibilities

• Lead Generation: Identify and qualify potential clients using platforms like LinkedIn, email marketing, CRM tools, and industry databases.
• Client Outreach: Perform cold and warm outreach to prospective clients via email, phone calls, and social media to set meetings and pitch services.
• Sales Materials: Collaborate with the team to create customised sales decks, proposals, and presentations tailored to client needs.
• Market Research: Conduct thorough research on potential industries, companies, and decision-makers to support outreach and sales strategies.
• CRM Management: Maintain accurate and updated records in the CRM system to track leads, opportunities, and follow-ups.
• Collaboration: Work closely with marketing, design, and strategy teams to ensure alignment in client messaging and brand voice.
• Reporting: Prepare regular sales reports and pipeline updates for internal meetings and reviews.

Qualifications

• 1–2 years of experience in sales, business development, or lead generation (preferably in a digital marketing or agency setting)
• Strong communication and interpersonal skills (both written and verbal)
• Proficiency in tools like HubSpot, Bark, Instantly and other Sales CRMs and lead-gen platforms
• Familiarity with creating pitch decks using tools like PowerPoint, Canva, or Google Slides
• Self-motivated, organised, and results-oriented
• Ability to multitask and work in a fast-paced environment
• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred)

Office Information:

• Please note that this is a full-time, on-site role at our Karachi Office: Bungalow F2/2, behind the Forum Mall, Block 9 Clifton, Karachi, 75600.
• We are a North American-based company headquartered in Canada and operate from 4 PM to 1 AM PKT at our Pakistan offices.
• Our salaries are provided in PKR.