Lead Generation Specialist

About the job
We are a results-driven digital marketing agency looking for an experienced and proactive Lead Generation / Outbound Sales Representative to join our growing remote team. This full-time role requires a motivated professional with a proven ability to identify qualified leads, perform strategic outreach, and initiate meaningful conversations that open the door to long-term client partnerships.

Key Responsibilities:

Research, identify, and build a pipeline of potential clients that align with our services and target market.
Execute outbound outreach strategies via email and LinkedIn to initiate contact with prospects.
Personalize messages and craft compelling outreach sequences to boost open and response rates.
Qualify leads through email communication by understanding their pain points, goals, and service needs.
Hand off warm leads to the senior sales or account team for conversion.
Maintain clear and accurate records of all outreach activity and prospect status in CRM or tracking tools.
Collaborate closely with internal teams (marketing, strategy, and account management) to refine messaging and targeting based on performance.
Meet or exceed lead generation and outreach volume KPIs consistently.

Requirements:

Minimum 2+ years of experience in outbound lead generation, sales development, or client prospecting.
Strong command of written English and the ability to communicate persuasively in outreach emails.
Experience using outreach tools (e.g., Mailshake, Instantly, Lemlist) and CRMs (e.g., HubSpot, Pipedrive).
Excellent research skills with the ability to identify and assess high-value leads.
Comfortable working in a fully remote, performance-driven environment.
High attention to detail, strong follow-through, and disciplined self-management.
Positive, energetic, and goal-oriented mindset.
Excellent communication skills, capable of managing client relationships and working effectively within a remote team environment.
Detail oriented
Team work
Ownership of the job, and will take the initiative to actively find ways to solve the problem and go the extra mile.
Dedication and commitment. This is a full-time job. Time tracking is required.
Working hours are 9am-5pm, Monday to Friday, the local time. You'll need to be available and respond quickly during business hours.