Marketing Lead

Location: Export Processing Zone, Landhi. Karachi, Pakistan (On-site - Transport allowance provided)

About Us:

The Factory Edit is a sustainable fashion brand redefining upcycled and reworked clothing into bold, couture-inspired pieces. With a growing audience in Europe, Canada, and Australia, and a strong base in Pakistan, we’re looking for one key marketing lead to oversee, integrate, and elevate our marketing efforts.

Role Overview:

We are seeking a Marketing Lead who will act as the strategic backbone of The Factory Edit’s marketing team. While you’ll have support from a content creator, social media manager, and visual creative team, you will be responsible for planning, coordinating, and driving the overall marketing direction. This includes growth strategy, campaign planning, partnerships, and ensuring all channels deliver a unified brand story.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to grow TFE’s global presence.
• Oversee and align the work of the content creator, social media manager, and creative team to ensure brand consistency.
• Plan and manage campaigns around product drops, collaborations, and seasonal events.
• Lead performance marketing (Meta, TikTok, Google ads) and optimize for conversions.
• Build and maintain relationships with influencers, press, and collaborators.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage budgets for campaigns and paid ads.
• Report on KPIs, sales impact, and overall marketing performance.

Requirements:

• 2–4 years of marketing experience (preferably in fashion, lifestyle, or creative industries).
• Strong strategic mindset — able to translate brand identity into effective campaigns.
• Knowledge of fashion, textiles, and sustainable fashion trends.
• Experience with digital ads, influencer marketing, and campaign analytics.
• Proficient in spoken and written english
• Excellent communication and leadership skills — able to guide a small creative team.
• Familiarity with tools like Meta Business Suite, Google Analytics.
• A balance of creativity and data-driven decision-making.

What We Offer:

• The opportunity to be the key marketing voice driving The Factory Edit’s next stage of growth.
• Creative freedom in a brand known for pushing boundaries in sustainable fashion.
• A collaborative team environment with content, social, and visual support already in place.
• Exposure to both local and international markets.