Marketing Manager

Unique Batteries is seeking an experienced managerial professional to lead and oversee a team . This role demands a skilled leader who can leverage strategic planning and business intelligence to enhance operational efficiency and drive organizational growth. The ideal candidate possesses a strong background in marketing within the FMCG, Battery, or Manufacturing industry, coupled with proven expertise in data-driven decision-making and team leadership. The Managerial position requires the ability to conduct comprehensive analyses, develop effective strategies, and ensure the smooth execution of marketing plans. This role is critical in aligning departmental goals with company objectives, fostering a collaborative team environment, and advancing Unique Batteries' market presence. Candidates must have at least 8 years of marketing experience, including a minimum of 3 years in managerial roles, demonstrating a track record of success in leading teams and managing complex projects.

Responsibilities

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  • Develop annual and quarterly marketing plans aligned with company objectives.
  • Analyze market trends, customer behavior, and competitor activities.
  • Develop strategies to increase market share and brand positioning.
  • Maintain and strengthen the company's brand image.
  • Ensure consistency of branding across all marketing materials.
  • Manage product launches and promotional campaigns.
  • Monitor brand visibility and effectiveness in the market.
  • Conduct market surveys and customer satisfaction studies.
  • Analyze competitor promotional activities.
  • Identify new market opportunities and customer segments.
  • Develop marketing materials to support sales efforts.
  • Track effectiveness of campaigns and recommend improvements.
  • Manage company website and social media platforms.
  • Plan and execute digital marketing campaigns.
  • Monitor online engagement and customer feedback.
  • Improve digital presence and lead generation activities.
  • Coordinate advertising campaigns through print, electronic, outdoor, and digital media.
  • Manage relationships with advertising agencies and vendors.
  • Organize exhibitions, trade shows, dealer meetings, and product launches.