Marketing Specialist

Marketing Specialist

Industry: Women’s Fashion & Textile Clothing Brand
Department: Marketing
Employment Type: Full-Time
Location: On-Site
Reports To: Business Head

About the Role

We are looking for a creative, organized, and results-driven Marketing Specialist to support and execute marketing initiatives that increase brand awareness, customer engagement, and sales.

The ideal candidate will have a strong understanding of marketing, social media, digital campaigns, consumer behavior, and brand communication. This role requires someone who can manage multiple marketing activities, coordinate with internal and external teams, analyze performance, and contribute creative ideas in a fast-paced fashion and retail environment.

Key Responsibilities

1. Marketing Planning & Execution

• Support the planning and execution of marketing strategies, campaigns, promotions, and brand initiatives.
• Develop and maintain marketing calendars, campaign schedules, and activity trackers.
• Coordinate marketing activities across digital, social media, retail, and promotional channels.

2. Social Media & Digital Marketing

• Plan and coordinate social media content and promotional activities across relevant platforms.
• Support paid digital marketing campaigns and coordinate with digital marketing agencies or partners.
• Track digital marketing performance and identify opportunities to improve reach, engagement, and conversions.

3. Campaign & Promotion Management

• Assist in developing and executing seasonal campaigns, product launches, sales promotions, and special events.
• Coordinate campaign requirements with creative, production, retail, e-commerce, and other relevant teams.
• Monitor campaign execution and ensure consistency across all communication channels.

4. Brand Management

• Support the implementation of brand strategies and communication plans.
• Assist in developing brand initiatives that strengthen customer awareness and loyalty.

5. Influencer & Partnership Coordination

• Assist in identifying relevant influencers, content creators, and brand collaboration opportunities.
• Coordinate influencer campaigns, product seeding, and promotional activities.
• Track influencer and partnership performance.
• Support the development of long-term relationships with relevant marketing partners.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of relevant experience in marketing, digital marketing, social media, advertising, or brand management.
• Strong understanding of basic marketing principles and campaign execution.
• Good communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Strong interest in fashion, retail, lifestyle, or e-commerce.

Preferred Skills

• Hands-on experience with Instagram, Facebook, TikTok, and other social media platforms.
• Basic knowledge of digital advertising and social media analytics.
• Familiarity with Canva, Microsoft PowerPoint, Excel, or Google Sheets.
• Experience with influencer marketing and content collaborations.
• Understanding of customer behavior and market research.
• Experience in fashion, textiles, retail, lifestyle, or e-commerce will be an advantage.

What We Offer

• Competitive salary package.
• Hands-on exposure to multiple areas of marketing.
• Opportunity to work on fashion and retail campaigns.
• Exposure to digital marketing, social media, brand management, and customer insights.
• Structured learning and professional development opportunities.
• Career growth opportunities based on performance.

Work Location: In person