Media Specialist

About the job

Role Overview ~ Paid Media Specialist

We are seeking a results-driven Paid Media Specialist, specifically for Google Search Ads, PMAX, and Google Local Service Ads only. We are a marketing agency, and our clients are Home Services Pros (House cleaners and Landscapers). You will be responsible for setting up, managing/optimizing, and reporting on performance. Only 12 months of Google Ads experience is required for this position.

Responsibilities

• Develop, execute, and optimize paid media campaigns across Google Ads channels.
• Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns.
• Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance.
• Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports.
• Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics.
• Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging.
• Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.

Experience & Skills

• Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords.
• Strong knowledge of media planning, media buying, and budgeting within a search marketing context.
• Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization.
• 1-2 years of relevant experience.

Other Details:

Experience: 1-2 years

Location: Remote from Pakistan.