Senior Paid Media Strategist

Job Description

We are seeking a seasoned Paid Media Manager to take full ownership of a core portfolio of paid media campaigns, guiding them from initial setup through daily optimization. This role involves shaping the overall paid media strategy across both B2C and B2B channels, with a focus on innovation and performance-driven results. The ideal candidate will lead efforts to move beyond templated ad content by developing playbooks, testing frameworks, and creative approaches centered on the patient and clinical study experience.

Key Responsibilities

- Lead the execution and management of paid media campaigns, ensuring alignment with broader marketing goals and business objectives.
- Develop and implement advanced measurement and attribution strategies using tools such as GA4, Google Tag Manager, Meta Pixel, and offline conversion tracking to inform budget allocation, targeting, and channel mix decisions.
- Create accurate media forecasts and qualified lead projections to support business development efforts during study scoping and pricing.
- Drive innovation by exploring new platforms and testing novel paid media tactics to enhance clinical trial recruitment outcomes.
- Collaborate closely with project managers during study startup phases to establish paid media direction, messaging, tone, and creative alignment before content production.
- Mentor and elevate the skills of paid media associates by sharing strategic insights, reviewing deliverables, and maintaining high-quality standards.
- Act as a strategic partner across marketing initiatives, applying a data-driven and performance-focused perspective to growth strategies.
- Monitor campaign performance continuously, generate clear and actionable reports, and translate data into insights for internal teams and clients.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years’ experience in performance or paid media, with proven ownership of strategy development beyond campaign execution.
- Expertise in Google Ads and Meta Ads platforms, along with advanced proficiency in GA4, Google Tag Manager, and conversion tracking and attribution methodologies.
- Strong analytical skills with the ability to build measurement frameworks, interpret data, and make informed decisions.
- Experience managing substantial advertising budgets and optimizing for efficiency and return on investment.
- Demonstrated ability to develop processes and structures that improve paid media programs.
- Solid copywriting skills and creative judgment that distinguish campaigns in competitive markets.

Preferred Qualifications and Benefits

- Experience in digital marketing within healthcare, pharmaceutical, or clinical research sectors is highly desirable.
- Proven track record managing advertising budgets exceeding $100,000 per month.
- Relevant certifications such as Google Ads, Google Analytics, or Meta certifications.
- Background in agency performance marketing environments.
- Knowledge of SEO and growth marketing strategies.
- Familiarity with digital marketing regulations and compliance requirements, including GDPR, CCPA, and CAN-SPAM.

This role offers the opportunity to lead and innovate within a dynamic marketing environment focused on clinical trial recruitment, combining strategic thinking with hands-on campaign management to drive measurable business growth.