Social Media Associate

About the job

Modisoft Inc. is a technology company with over 20 years of experience building solutions that help businesses operate smarter, adapt faster, and grow stronger. The company focuses on empowering convenience stores, retailers, and restaurants through integrated point-of-sale and back-office solutions. Modisoft enables clients to simplify operations, make data-driven decisions, and enhance customer experiences. The organization values strong partnerships and forward-thinking innovation, creating an environment where team members contribute to practical, impactful tools for modern businesses.

Position Summary

The Social Media Associate supports the execution of Modisoft's social media strategy across company channels. This role is responsible for researching industry trends, creating and scheduling content, monitoring performance, and ensuring all social communications align with the company's brand, product launches, and marketing initiatives. The Social Media Associate works closely with Social Strategy Managers and cross-functional marketing stakeholders to increase brand awareness, engagement, and audience growth.

Key ResponsibilitiesSocial Media Content & Execution

• Create, write, and schedule social media content across LinkedIn, Facebook, Instagram, X, TikTok, and other applicable platforms.
• Support the execution of social media strategies and content calendars developed by the marketing team.
• Ensure social content aligns with company branding, messaging, product launches, campaigns, and marketing initiatives.
• Assist in growing engagement, reach, and audience presence across all social channels.
• Coordinate with internal stakeholders to gather content, announcements, product updates, customer stories, and industry insights for social promotion.
• Help manage social media publishing schedules and maintain content calendars.

Research & Industry Monitoring

• Conduct competitor and industry research to identify content opportunities, emerging trends, best practices, and market insights.
• Monitor conversations within the convenience store, grocery, foodservice, and retail technology industries.
• Provide recommendations for new content ideas and social media initiatives based on research findings.

Product Launch & Campaign Support

• Support social promotion of product launches, feature releases, events, company announcements, customer success stories, and marketing campaigns.
• Ensure social messaging aligns with approved launch messaging and campaign objectives.
• Coordinate creative assets and supporting content required for campaign execution.

Reporting & Analytics

• Track and report on social media performance, including engagement, reach, impressions, follower growth, and campaign results.
• Assist with monthly reporting and performance analysis.
• Monitor social media metrics and identify opportunities for optimization and improvement.
• Monitor and respond to comments, direct messages, and social media mentions across all platforms, collaborating with internal teams and utilizing approved messaging to maintain brand consistency and customer engagement.

Marketing Support

• Assist with marketing copywriting for social media and additional marketing materials as needed.
• Coordinate with design and video resources to support content creation and campaign execution.
• Assist with additional marketing projects and initiatives as assigned.

Qualifications

• Strong written communication and copywriting skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Familiarity with social media platforms and social media management tools.
• Basic understanding of social media analytics and reporting.
• Experience with HubSpot, Adobe Creative Suite, Jira, Figma, or similar marketing tools is preferred.
• Interest in digital marketing, content creation, social media trends, and analytics.