Social Media Lead

About the job

Social Media Lead

Remote (US-based) | Full-Time

Time: 7PM - 3AM Pakistan Time

Salary Bracket: 120k - 200k

Razab Inc. is one of Amazon's fastest-growing glass food storage brands. We're building our next chapter — and we need someone who has done this before.

About Razab:

We make BPA-free, borosilicate glass food storage containers that people genuinely love. Our products are among the most reviewed in our category on Amazon. We have an active creator programme across TikTok, YouTube, and Pinterest, and a dedicated growth team in place.

The Role

You will own our entire social commerce and creator growth operation. That means TikTok creator sourcing, Spark Ads strategy, YouTube content pipeline, Pinterest, and weekly performance reporting — all with one goal: growing Amazon branded search volume for Razab and converting social interest into measurable sales.

This is not a strategy-and-slides role. It is a build-and-deliver role.

What You Will Own

→ TikTok creator programme — sourcing, briefing, tier progression, and long-term partnerships

→ Spark Ads — which videos get boosted, correct settings, right destinations, right budgets

→ YouTube — Shorts repurposing pipeline and mid-form authority content

→ Pinterest — board SEO, daily posting cadence, Promoted Pins

→ Weekly reporting — Amazon branded search, TikTok Shop GMV, YouTube and Pinterest growth

→ Team leadership — managing and developing two direct reports

What We Are Looking For

You must be able to demonstrate:

✔ 5+ years of experience in social media, creator marketing, or social commerce — with a track record of building programmes that produced measurable results, not just managed accounts

✔ 3+ years specifically building TikTok creator programmes — sourcing, structuring tiers, and driving measurable outcomes

✔ Proven Spark Ads experience — correct objectives, targeting, and landing destinations that produced purchases, not just views

✔ Hands-on TikTok Shop experience — seller setup, Affiliate programme, SKU management

✔ Experience connecting TikTok content to Amazon sales — you understand branded search lift, Amazon Attribution, and the assisted conversion model

✔ Experience managing creators across multiple tiers — from commission-only trial relationships through to paid long-term partnerships

Preferred:

✔ Consumer products category experience

✔ YouTube mid-form content strategy knowledge

✔ Pinterest SEO experience

✔ Prior team management (5–10 people)

What Success Looks Like

In your first 90 days, we expect:

→ TikTok Shop live and generating GMV

→ Spark Ads producing purchases, not just views

→ Creator pipeline of 20–30 niche-matched creators actively posting

→ Amazon branded search for 'Razab' growing week-on-week

→ YouTube Shorts repurposing pipeline running consistently

We are not hiring for potential. We are hiring for proven delivery.

What We Offer

→ Competitive salary based on your proven experience and results (120K - 200K PKR)

→ Fully remote

→ Performance bonuses tied to Amazon branded search growth and TikTok Shop GMV

→ Direct access to the founder

→ A documented strategy and a diagnosed system to build on — you are not starting from zero

How to Apply

Apply via LinkedIn or email us at hr@razab.com

In your message, include:

• The most relevant creator programme you have built — the platform, the category, and the specific outcome
• One example of a Spark Ads or paid social campaign you ran for an Amazon brand — what you set up and what it produced

We read every application. Generic applications without these two points will not be reviewed.