Social Media Manager

Pro Pest Exterminators is seeking a skilled Social Media Manager to enhance and expand its digital footprint. This position focuses on developing innovative social media strategies and managing content to build a strong brand presence. The ideal candidate excels at creating engaging content, managing social media advertising campaigns, and using analytics to optimize performance. As a key player in the marketing team, the Social Media Manager works independently without direct team management responsibilities. The role requires at least two years of experience and proficiency with content creation, brand management, various social media platforms, and digital advertising tools. This role provides an excellent opportunity to contribute to the growth of Pro Pest Exterminators by crafting compelling content and executing campaigns that resonate with the target audience. The Social Media Manager leverages graphic design and video editing tools to produce diverse multimedia content. They analyze social media metrics to ensure continuous improvement of strategies and engage customers effectively. This position demands a proactive, creative individual who thrives in a dynamic environment focused on elevating the company's brand across multiple digital channels.
Responsibilities
 

• Develop, implement, and manage comprehensive social media strategies to increase brand awareness and engagement across platforms including Facebook, Instagram, and others.
• Create high-quality, engaging content that aligns with the companys brand voice, including graphics, videos, and written posts.
• Design and execute targeted social media advertising campaigns using Facebook Ads Manager and Instagram Ads to drive traffic and conversions.
• Utilize content management systems (CMS) to schedule and publish timely social media content.
• Employ graphic design tools such as Adobe Photoshop and Canva to produce visually appealing marketing materials.
• Use video editing software like Adobe Premiere Pro and Final Cut Pro to create compelling video content that supports marketing objectives.
• Monitor and analyze social media analytics tools to measure the effectiveness of campaigns, track key performance indicators, and identify areas for improvement.
• Collaborate with internal marketing teams to ensure consistency in messaging and branding across all digital channels.
• Stay current with social media trends, platform updates, and emerging digital technologies to keep the companys online presence innovative and competitive.
• Manage online reputation by responding to comments and messages promptly and professionally.
• Report regularly on social media performance and campaign outcomes to leadership, providing actionable insights and recommendations.
• Maintain awareness of industry and competitive activities to identify new opportunities for growth and improvement in social media efforts.