Paid Ads Specialist (Google, Meta, TikTok & LinkedIn Ads)

About the job

About the job

Paid Media & Automation Specialist

Location: DHA Phase 6 Karachi

Employment Type: Full-Time

NXTECHNOVA is a rapidly growing organization seeking a highly skilled Paid Media & Automation Specialist to drive lead generation, funnel optimization, and marketing automation initiatives across multiple brands. This is an opportunity for a data-driven marketer who thrives on performance metrics, conversion optimization, and building scalable systems that generate measurable business growth.

The ideal candidate will have hands-on experience managing paid advertising campaigns, marketing funnels, CRM automations, and lead nurturing systems that directly impact revenue and sales performance.

Responsibilities:

Paid Media Management

Develop, launch, and optimize paid advertising campaigns across Meta platforms.

Monitor campaign performance and improve key metrics including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and Return on Ad Spend (ROAS).

Create and manage retargeting and remarketing strategies.

Allocate advertising budgets and identify opportunities for scale.

Assist with expansion into additional platforms including Google, YouTube, TikTok, and other emerging channels.

Funnel Development & Conversion Optimization

Build and optimize landing pages designed to maximize lead conversion.

Create complete customer acquisition funnels from ad click through appointment booking.

Conduct A/B testing on messaging, offers, audiences, and landing pages.

Improve conversion performance through continuous testing and optimization.

Integrate forms, scheduling tools, CRM systems, and lead capture processes.

Marketing Automation

Develop automated email, SMS, voicemail, and lead nurture campaigns.

Build and maintain workflows within Go High-level and related marketing platforms.

Create lead routing and follow-up systems that support sales and appointment-setting teams.

Utilize AI and automation tools to improve operational efficiency and campaign performance.

Analytics & Reporting

Track campaign performance, attribution, and funnel metrics.

Generate weekly and monthly reports for leadership.

Identify trends and opportunities through performance analysis.

Provide strategic recommendations to improve lead quality and marketing effectiveness.

Creative Strategy

Collaborate with leadership and creative teams on campaign development.

Develop testing frameworks for offers, messaging, and creative assets.

Identify winning campaigns and scale successful strategies.

Continuously optimize underperforming campaigns through data-driven decision making.

Must Have Expertise:

3+Experience with Google Ads, YouTube Ads, and TikTok Ads.

3+ years of experience managing Meta advertising campaigns.

Experience managing six-figure advertising budgets

Experience in the IT services, SaaS and AI Automation industry.

Proven success generating leads through paid media campaigns.

Strong understanding of marketing funnels and conversion optimization.

Experience building landing pages and automated marketing workflows.

Knowledge of attribution, tracking pixels, analytics, and reporting tools.

Ability to analyze data and make strategic recommendation.

Experience utilizing AI tools and automation platforms.

Ability to manage multiple brands, funnels, and campaigns simultaneously.

What we Offer

Opportunity to make a direct impact on company growth.

Collaborative and entrepreneurial work environment.

Exposure of multiple advanced tools of marketing channels.

Career growth opportunities within a rapidly expanding organization.

If you are passionate about high end paid marketing, lead generation, automation, and scaling successful campaigns, we encourage you to apply.