PPC Specialist – Google Ads

Company Description

Texiteche is a leading I.T. hardware solution provider with over 29 years of experience delivering top-notch services across Pakistan. With a network of offices in Karachi, Lahore, Islamabad, and Peshawar, Texitech supports over 500 clients across diverse industries with tailored I.T. solutions. Partnering with more than 20 international brands, Texitech delivers a wide range of products, specializing in design solutions, hardware solutions, ICT infrastructure, enterprise-level systems, document management, and surveillance solutions. The company prides itself on offering innovative and reliable solutions to meet the evolving technological needs of businesses and organizations nationwide.

Role Description

This is a full-time, on-site PPC Specialist – Google Ads role based in Karachi. The PPC Specialist will be responsible for managing and optimizing Google Ads campaigns, analyzing performance metrics, and identifying trends to maximize ROI. The role also involves keyword research, creating ad copy, conducting A/B testing, and managing budgets to ensure alignment with business goals. Additionally, the specialist will collaborate with the wider marketing team to align pay-per-click initiatives with the overall digital marketing strategy.

Qualifications

• Strong expertise in Digital Marketing, Social Media Marketing, and Online Marketing strategies
• Proficiency in Web Analytics and experience with tools such as Google Analytics and other tracking platforms
• Excellent Communication skills, both written and verbal, for creating impactful ad copy and collaborating with teams
• Proven experience in managing and optimizing Google Ads campaigns
• Data-driven approach with the ability to analyze campaign performance and provide actionable insights
• Familiarity with keyword research and campaign management tools
• Bachelor’s degree in Marketing, Business, or a related field is preferred