ABM Specialist

ABM Specialist - Job Description

We are looking for a highly skilled Account-Based Marketing (ABM) Specialist with expertise in LinkedIn and Email Marketing to drive targeted marketing campaigns, generate high-quality leads, and enhance engagement with key accounts. The ideal candidate should have a strong understanding of B2B marketing strategies and the ability to execute personalized, multi-channel campaigns.

Key Responsibilities:  

Develop and implement ABM strategies targeting high-value accounts. 
Execute LinkedIn outreach campaigns to engage decision-makers and influencers. 
Craft and manage email marketing campaigns tailored to specific account personas. 
Collaborate with the marketing team to align ABM strategies with business objectives. 
Analyze campaign performance using key metrics (open rates, CTR, engagement, conversions). 
Optimize and personalize content for LinkedIn and email marketing to improve engagement. 
Use CRM and marketing automation tools to track lead nurturing and account engagement. 
Conduct market research to identify potential accounts and expansion opportunities.

Requirements:  

Proven experience in LinkedIn marketing, email marketing, and ABM strategies. Hands-on experience with LinkedIn Sales Navigator, HubSpot, Mailchimp, or similar tools. 
Strong copywriting skills for personalized outreach campaigns. 
Ability to analyze data and optimize campaigns based on performance insights. 
Experience working in B2B marketing, SaaS, or technology-related industries is a plus. 
Excellent communication and teamwork skills. 
Preferred Qualifications: 
Experience in running LinkedIn ad campaigns for targeted accounts. 
Knowledge of CRM and marketing automation tools. 
Understanding of lead nurturing and sales funnel optimization

Experience: Minimum 2 – 3 years of proven experience

Education: Bachelor’s degree in Marketing, or a related field.

Job Type: Full Time || Onsite

eSpark provides the following benefits to its employees:

Annual Increments 
Paid Time Off 
Flexible Working Hours 
Provident Fund 
Fuel Card 
Medical Coverage 
Life Insurance