Creative Strategist

Are you looking for work that actually matters, the chance to grow with a high-performing team, and the opportunity to drive real results? We’re hiring ambitious professionals who want more than a paycheck — they want to contribute to something meaningful. If you’re proactive, committed to excellence, and ready to advance your career, this role is for you.

About Us:

Inspiratek is a leading e-commerce company based in the United States. Founded six years ago, the company has quickly evolved into a key player in the online retail space, with a core focus on Amazon and Walmart. Driven by innovation and a strong commitment to outstanding customer experiences,Inspiratek has earned the trust of thousands of shoppers across the internet.

Over the past six years, Inspiratek has grown into a recognized leader in e-commerce, generating revenues exceeding $12MM/year and earning a reputation for top-tier customer support, high-quality products, and creative solutions. With Amazon and Walmart at the center of its strategy, the company has cultivated a loyal and steadily expanding customer base. By leveraging advanced technology and data-driven decision-making,Inspiratek delivers a superior shopping experience—featuring fast, dependable fulfillment and a broad assortment of products.

Today,Inspiratek is a fast-moving, forward-thinking e-commerce business reshaping how people shop online. With a relentless focus on quality and innovation, the company is well-positioned for continued expansion and long-term success.

About the Role:

This is not an entry-level position. We’re seeking a mid-to-senior level strategist with a strong grasp of brand identity, visual communication, and storytelling across multiple platforms (e.g., DTC websites, social media, marketplaces, and digital campaigns).

You will:

Lead visual storytelling strategies for products and brands, ensuring consistent messaging across all consumer touchpoints.

Translate customer insights into creative direction that balances emotional resonance with clear value propositions.

Collaborate with cross-functional teams—including copywriters, designers, marketers, and product managers—to deliver impactful creative that aligns with business goals.

Key Responsibilities:

Research & Strategy

Conduct competitive and category analysis across multiple industries to identify creative opportunities.

Turn market trends, consumer feedback, and behavioral data into actionable creative strategies.

Define emotional triggers and lifestyle aspirations that best connect with target audiences.

Visual Storytelling & Creative Briefs

Develop storytelling frameworks for campaigns and product launches.

Write structured creative briefs outlining visual concepts, key benefits, and brand positioning rationale.

Prioritize key selling points based on audience psychology, market data, and business priorities.

Collaboration & Direction

Direct the creation of high-impact visuals, from hero imagery to content series.

Guide tone, style, and brand personality across photography, video, and graphic design.

Ensure creative output remains consistent with brand guidelines and growth objectives.

Optimization & Trends

Monitor creative performance metrics to refine strategies over time.

Keep ahead of emerging visual trends and platform best practices (social, DTC, marketplaces, etc.).

Contribute to A/B testing initiatives to validate and improve creative decisions.

Qualifications:

4+ years in creative strategy, brand strategy, or design direction roles.

Strong portfolio showcasing visual storytelling, cross-platform campaigns, and brand development.

Understanding of consumer psychology, emotional appeal, and conversion logic.

Exceptional communication skills—able to brief teams and articulate the “why” behind creative choices.

Ability to work independently, own deliverables, and manage multiple projects simultaneously.