Digital Marketer

Nidaaly Designs is seeking a creative and trend-aware Digital Marketer to enhance and expand the online presence of its clothing and fashion brand. This role focuses on managing social media platforms, creating engaging content, and staying current with the latest fashion and social media trends. The ideal candidate brings a strong understanding of content marketing, social media management, and search engine optimization to boost brand visibility and customer engagement. This position offers a hybrid working environment based in Karachi, with flexible hours primarily between 1 PM and 9 PM when onsite presence is required. The Digital Marketer at Nidaaly Designs operates independently without team management responsibilities but collaborates closely with the marketing team to coordinate campaigns and product launches. Responsibilities include content creation, social media page handling, and interaction with followers to create a vibrant online community. The role emphasizes creativity, consistency, and communication skills, making it suitable for candidates with at least two years of experience and a genuine interest in fashion and digital marketing trends.
Responsibilities
 

• Manage and update social media pages including Instagram, Facebook, and TikTok, ensuring consistent brand messaging and engagement.
• Develop, create, and upload reels, stories, and posts regularly that align with current fashion and viral social media trends.
• Generate creative content ideas, write captions, and encourage audience interaction to increase follower engagement and brand loyalty.
• Shoot and edit basic fashion and product content using software like Canva, CapCut, and VN or other editing applications.
• Respond promptly and professionally to messages, comments, and customer inquiries enhancing customer service and community interaction.
• Monitor and analyze the effectiveness of social media campaigns and content performance to inform future marketing strategies.
• Stay informed about the latest trends in fashion, digital marketing, and social media to keep the brand relevant and competitive.
• Coordinate with internal teams for marketing campaigns and new product launches ensuring alignment across all marketing channels.
• Maintain a consistent posting schedule and optimize content based on platform best practices and audience insights.
• Contribute to brand storytelling and marketing initiatives that showcase the unique identity of the fashion brand.
• Utilize search engine optimization techniques to increase discoverability of online content and boost organic traffic to social media profiles.