Product Marketing

BNBChain is one of the most active blockchain ecosystems in the world, processing over 30 million transactions daily. We are looking for a Product Marketing Manager who sits at the intersection of product, marketing, and ecosystem growth — someone who deeply understands what we build, knows who needs it, and can articulate the value in a way that resonates with developers, institutions, and end users alike.

This is not a traditional marketing role. You will be embedded in the product and ecosystem teams, translating complex technical capabilities into compelling narratives, go-to-market strategies, and developer adoption campaigns. You will be the voice that connects what BNBChain builds to the world outside.

Responsibilities

Product Positioning & Messaging

• Develop and own the positioning, messaging, and narrative for BNBChain ecosystem products across verticals: DeFi, payments, AI infrastructure, stablecoins, and RWA
• Translate complex technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear, compelling value propositions for different audiences — developers, institutions, retail users, and media
• Maintain a consistent product narrative across all external touchpoints: website, docs, social, events, and partner communications
• Conduct messaging audits and competitive positioning analysis to ensure BNBChain's story is differentiated and credible

Go-to-Market Execution

• Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives
• Coordinate cross-functionally with product, BD, engineering, and community teams to align launch timing, messaging, and distribution
• Define and track GTM success metrics: developer signups, integration counts, media coverage, social reach, on-chain adoption
• Own the launch calendar and ensure every major product moment has a corresponding marketing moment

Developer & Ecosystem Marketing

• Build and execute developer marketing programs that drive awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, etc
• Create and distribute technical content that resonates with builders: integration guides, comparison pieces, case studies, ecosystem spotlights
• Partner with ecosystem projects on co-marketing campaigns that amplify BNBChain's ecosystem depth