Expert Social Media Marketing Specialist

We are looking for an Expert Social Media Marketing Specialist to enhance our brand presence and engagement across multiple digital platforms. The ideal candidate will have a strong background in social media strategy, content creation, and paid advertising. This role requires a mix of creativity, data-driven decision-making, and a deep understanding of audience engagement techniques.

Key Responsibilities:

· Develop and implement innovative social media strategies to increase brand awareness.

· Manage and grow Soft Salt Technology’s social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).

· Create high-quality and engaging content (text, images, videos, reels, stories, etc.) tailored for different platforms.

· Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).

· Monitor analytics, track performance, and generate reports to assess campaign effectiveness.

· Stay updated with the latest social media trends, tools, and best practices.

· Engage with the online community, respond to comments/messages, and build strong customer relationships.

· Collaborate with designers, content creators, and marketing teams to maintain brand consistency.

· Conduct competitor analysis and identify opportunities for growth and engagement.

· Optimize posts and ads using A/B testing and data-driven strategies.

Requirements:

· Proven experience as a Social Media Marketing Specialist or similar role.

· Strong understanding of social media platforms, audience behavior, and engagement strategies.

· Expertise in social media advertising and campaign management.

· Excellent content creation skills (graphics, videos, copywriting).

· Proficiency in tools like Meta Business Suite, Hootsuite, Buffer, Google Analytics, and Canva.

· Strong analytical and communication skills.

· Ability to multitask and manage multiple campaigns simultaneously.

· MUST Knowledge of SEO and influencer marketing.

Preferred Qualifications:

· Academic Qualification Doesn't Matter

· Certifications in Social Media Marketing or Digital Marketing (e.g., Meta Blueprint, Google Ads).

What We Offer:

· Competitive salary and performance-based bonuses.

· Career growth opportunities and training in the latest digital marketing trends.

· Pick & Drop for females

Skills:

Google Analytics, Hootsuite, Meta Business Suite, Content Creation Skills, Campaign Management, Social Media Platforms, Influencer Marketing, Data Driven Strategies, Competitor Analysis, SEO

send your resume at; [email protected] / WhatsApp 03432225553