Social Media Marketing Manager

About the job
Develop and Execute Social Media Strategy

Create and implement a comprehensive social media strategy aligned with the company’s marketing goals.
Ensure that all content supports the overall brand message and identity.
Content Creation & Management

Plan, create, and schedule high-quality, engaging content (text, images, videos, etc.) tailored to each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
Collaborate with designers, videographers, and other team members to produce multimedia content.
Manage the company’s social media editorial calendar.
Engage with the Audience

Monitor, respond to, and engage with followers across all platforms to build a community and foster customer loyalty.
Respond to comments, messages, and inquiries in a timely and professional manner.
Work with customer service and sales teams to resolve any issues raised via social media.
Growth & Engagement

Develop strategies to grow followers, increase engagement, and drive traffic to our website.
Identify trends and hashtags that can boost visibility and engagement.
Social Media Advertising

Develop and manage paid social media advertising campaigns to increase visibility and conversions.
Analyze ad performance and adjust strategies to meet objectives.
Analytics & Reporting

Track, analyze, and report on social media performance (engagement, reach, clicks, conversions, etc.) using tools like Google Analytics, Hootsuite, or Sprout Social.
Provide regular reports to the marketing team and leadership on key metrics, insights, and recommendations.
Collaborate with Marketing & PR Teams

Align social media strategies with the overall marketing and public relations campaigns.
Partner with influencers and brand ambassadors to enhance social media presence.
Coordinate social media efforts for product launches, events, and promotions.
Monitor Industry Trends

Stay up-to-date on the latest trends, tools, and changes in social media algorithms to ensure best practices.
Evaluate emerging platforms and propose integration where appropriate.
Brand Advocacy & Crisis Management

Serve as the voice of the brand across social platforms, ensuring that messaging reflects company values.
Handle sensitive situations, comments, or crisis moments with professionalism and discretion.
KPI'S:

Follower Growth

Increase total social media followers by within specific time frame.
Engagement Rate

Achieve an engagement rate of [specific percentage] across all social platforms.
Lead Generation and Conversions

Generate [number] of qualified leads or conversions from social media platforms per month.
Brand Awareness

Improve brand awareness by increasing overall reach and impressions by [percentage or number] within [specific time frame].
Customer Engagement & Response Time

Maintain a response time of less than [number] hours for customer comments and direct messages.
Content Performance

Ensure that [percentage] of social media content reaches a minimum performance benchmark (likes, shares, comments, etc.).
ROI on Paid Campaigns

Achieve a [specific percentage] return on investment (ROI) for paid social media campaigns.
User-Generated Content

Increase the number of user-generated content posts by [percentage or number] within [specific time frame].
Qualifications:

Social Media Marketing and Social Media Optimization (SMO) skills
Experience in developing content strategies
Excellent organisational and multitasking abilities
Knowledge of analytics tools for social media
Relevant degree in Marketing, Communications, or related field
Timings : 9am-6pm
Monday till Friday
Market competitive Salary along with company perks and benefits.
Location: Pechs block 2, Karachi