Field Research Executive (CONFIDENTIAL)

We are seeking motivated and detail-oriented Field Research Executive to join our dynamic market research team. The ideal candidate conducts direct interviews and observations across various commercial locations within the city to gather valuable consumer insights and preferences. This role demands excellent communication skills, a confident yet neutral accent, and the ability to engage with diverse groups of people while maintaining high standards of data integrity and quality. The position requires traveling within the city to interact with customers in malls, brand spaces, and other public venues, making it essential for the candidate to be outgoing and adaptable. This entry-level role is ideal for individuals who possess at least a graduate-level education or demonstrate strong English writing ability with good grammar and sentence structure.

Training will be provided to support skill development in data collection, interviewing techniques, and fieldwork coordination. The executive will not manage a team but will work collaboratively with other researchers and contribute to report writing by accurately recording and reviewing the collected information. Attention to detail and the ability to maintain quality assurance are key components for success in this role.

Responsibilities

• Conduct face-to-face interviews with customers and members of the public in various locations including malls, brand spaces, and other commercial areas within the city.
• Use effective interviewing techniques to collect accurate and comprehensive data about consumer opinions and preferences.
• Coordinate fieldwork activities, ensuring timely and organized data collection processes.
• Record interview responses meticulously by completing questionnaires, making audio or visual recordings, or inputting data into designated systems.
• Engage participants during interviews to clarify responses and collect additional research materials or feedback as necessary.
• Maintain clear and thorough documentation of collected data for ease of access and analysis.
• Review and collate data to ensure completeness and quality, conducting quality assurance checks on all gathered information.
• Prepare concise and well-structured reports summarizing the research findings in a clear and professional manner.
• Travel within city limits to reach multiple research sites, adapting to various environments and audiences.
• Adhere to research protocols, ethical guidelines, and company standards in all field activities.
• Communicate clearly and professionally with respondents exhibiting a pleasant personality and neutral accent.
• Participate in training sessions and continuous skill development initiatives to enhance interviewing and data collection techniques.