Google Ads Specialist

We are looking for a skilled and results-driven Google Ads Specialist to join our digital marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various Google platforms. Your efforts will focus on increasing website traffic, generating qualified leads, and improving conversion rates. The ideal candidate will have strong analytical abilities, strategic insight, and hands-on experience managing PPC campaigns for multiple clients, ensuring campaigns deliver strong performance and a positive return on investment.

Key Responsibilities

- Plan, set up, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max networks.
- Conduct comprehensive keyword research and competitor analysis to develop targeted strategies that maximize campaign effectiveness.
- Create engaging ad copy, ad extensions, and audience segments to enhance campaign performance and user engagement.
- Monitor campaign performance regularly and make data-driven adjustments to improve ROI and achieve key performance indicators.
- Implement and manage conversion tracking, UTM parameters, and generate detailed analytics reports to measure campaign success.
- Collaborate closely with content and design teams to develop compelling ad creatives and optimize landing pages for better user experience and higher conversion rates.
- Prepare detailed weekly and monthly performance reports, providing insights and actionable recommendations for ongoing campaign improvement.
- Stay current with the latest Google Ads trends, bidding strategies, and policy updates to maintain compliance and competitive advantage.
- Conduct A/B testing on ads, landing pages, audience segments, and bidding strategies to identify the most effective tactics.
- Manage campaign budgets efficiently to meet KPIs such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), Return on Ad Spend (ROAS), and overall conversions.

Required Qualifications

- Proven experience managing Google Ads campaigns across multiple platforms and industries.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Expertise in keyword research, competitor analysis, and audience targeting.
- Proficiency in setting up and managing conversion tracking and analytics tools.
- Excellent copywriting skills for creating engaging ad content and extensions.
- Ability to collaborate effectively with cross-functional teams including content creators and designers.
- Experience with A/B testing methodologies and campaign optimization techniques.
- Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Familiarity with Google Ads policies, bidding strategies, and platform updates.

Preferred Qualifications and Benefits

- Experience working remotely with a high degree of self-motivation and discipline.
- Knowledge of additional digital marketing channels and tools is advantageous.
- Competitive monthly salary starting from Rs100,000.00.
- Full-time remote work opportunity offering flexibility and a healthy work-life balance.

This position provides an excellent opportunity to contribute to a dynamic digital marketing team while managing impactful advertising campaigns that deliver measurable results. If you are passionate about PPC advertising and eager to advance your expertise in Google Ads, we encourage you to apply.