Head of Marketing

Fulcrum Pvt. Limited is looking for a 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐇𝐞𝐚𝐝 on behalf of our client, a dynamic B2B software company.

Location: Karachi

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

- Conduct a comprehensive website and digital audit, followed by a full redesign to maximize conversion, SEO, and lead capture within 90–120 days.

- Create all sales collateral from scratch, including company profiles, product catalogs, and industry-specific presentations.

- Design and execute end-to-end demand generation campaigns across channels like email, LinkedIn, and targeted advertising.

- Develop and manage the annual exhibition and events plan to generate qualified leads.

- Establish the company’s brand positioning, messaging, and trust signals to compete effectively in the market.

- Work directly with the sales team to define lead processes, ensure pipeline contribution, and review performance.

- Build the marketing operations framework, manage vendors and budgets, and establish scalable processes.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:

- Minimum of 10 years of B2B marketing experience, with a proven track record of building a function from zero in a software or SaaS environment.

- Strong execution focus, with hands-on expertise in digital marketing, content creation, campaign management, and sales enablement.

- Demonstrated ability to drive growth and achieve measurable results with limited budgets and resources.

- Experience owning and delivering on KPIs such as website conversion rate, cost per lead, qualified leads per month, and marketing-influenced revenue.

- Excellent collaboration skills with a history of aligning closely with sales teams to impact pipeline and revenue.