Manager Marketing

Job Description

PCMCI Group is looking for a skilled Marketing Manager to lead its performance marketing, brand development, and digital strategy efforts. This role requires a strategic thinker who is equally comfortable with hands-on execution and making data-driven decisions. The ideal candidate will have extensive experience in paid media, SEO, AI-powered marketing tools, and modern branding techniques. Based in DHA Phase 6 Karachi, the position involves working from 5 PM to 2 AM, Monday through Friday. The successful applicant will be proactive, results-driven, and capable of managing marketing projects from initial concept through to completion.

Key Responsibilities

Marketing Strategy & Execution:
Design and implement comprehensive marketing strategies that support the company’s overall objectives. Take full ownership of marketing performance across paid, organic, and brand channels. Convert business goals into measurable and actionable marketing campaigns.

Performance & Paid Media:
Plan, launch, and optimize paid advertising campaigns on platforms such as Meta (Facebook and Instagram), Google Ads, LinkedIn Ads, and TikTok Ads when relevant. Manage budgets, audience targeting, creative assets, and sales funnels. Continuously refine campaigns to maximize return on investment and conversion rates.

Branding & Content Direction:
Maintain consistent brand positioning across all digital and offline channels. Oversee content strategies for websites, landing pages, and social media platforms. Provide creative leadership for advertisements, visuals, and messaging to ensure brand integrity.

SEO & Organic Growth:
Lead SEO efforts including on-page, off-page, and technical SEO to improve website traffic, search engine rankings, and conversion paths. Coordinate content optimization and keyword strategies to boost organic reach.

AI, Tools & Innovation:
Leverage AI and automation tools to enhance ad copywriting, creative ideation, content planning, and performance analysis. Stay informed about the latest digital marketing tools, trends, and platform updates to maintain a competitive advantage.

Analytics & Reporting:
Track key performance indicators, analyze campaign data, and generate clear, actionable reports. Offer insights and recommendations to continually improve marketing effectiveness.

Collaboration & Ownership:
Collaborate closely with designers, developers, and cross-functional teams to ensure timely delivery of marketing initiatives. Manage priorities independently and take full responsibility for marketing results.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proven experience in digital and performance marketing
- Hands-on expertise with paid advertising platforms such as Meta, Google, LinkedIn; TikTok experience is advantageous
- Solid understanding of SEO principles and best practices
- Proficiency with analytics, reporting tools, and campaign optimization
- Strong grasp of branding and AI-driven marketing techniques
- Ability to manage multiple campaigns with accountability and ownership

Preferred Qualifications and Benefits

- Experience managing marketing for multi-brand or group-level organizations
- Familiarity with CRM systems, marketing funnels, or marketing automation platforms
- Background in technology, consulting, or service-based industries

This is a full-time, in-person position requiring availability for night shifts. Candidates should be prepared to discuss their age, current and expected salary, notice period, and availability for the specified working hours during the recruitment process.

Job Skills

Paid MediaSEOAI-powered marketing toolsBranding TechniquesPerformance MarketingDigital StrategyMeta (Facebook & Instagram) AdvertisingGoogle AdsLinkedIn AdsTiktok AdsAnalytics and ReportingContent StrategyCampaign OptimizationMarketing AutomationCRM Systems

Job Details

Industry:

Business Development

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender

No Preference

Age

18 - 65 Years

Minimum Education

Bachelor

Career Level

Entry Level

Maximum Experience

Doesn't Matter