Marketing Strategist (Healthcare)

About the job

We are hiring a high-output, data-driven Marketing Strategist to lead and execute marketing initiatives for a growing multi-location healthcare organization.

This is not a coordination role. You will own strategy, execution, and performance across multiple channels—and be accountable for measurable growth.

If you are someone who:

• Thinks in ROI, not vanity metrics
• Has handled multi-location marketing complexity
• Can execute, not just plan

…this role is built for you.

What You Will Own

Marketing Strategy & Growth

• Build and execute a full-funnel marketing strategy across multiple locations
• Identify growth opportunities across services and patient segments
• Set KPIs tied to patient acquisition, retention, and revenue
• Report directly to leadership with clear, data-backed insights

Paid Ads & Performance Marketing

• Manage and optimize campaigns across Google Ads and Meta Ads
• Control and allocate budget efficiently across locations
• Monitor campaigns daily and adjust based on performance

SEO & Website Optimization

• Drive local SEO performance across multiple locations
• Optimize website conversion and traffic using analytics tools
• Ensure content aligns with services and patient intent

Social Media & Content

• Develop platform-specific strategies (Facebook, Instagram, TikTok, LinkedIn)
• Ensure all content is accurate, compliant, and trust-building
• Manage engagement and brand reputation

Email Marketing & CRM

• Build segmented campaigns for acquisition and retention
• Automate workflows (follow-ups, reminders, reactivation campaigns)
• Track performance metrics (open rates, CTR, conversions)

Brand & Reputation Management

• Maintain consistent brand voice across all locations
• Monitor and respond to patient reviews professionally
• Drive review generation and reputation improvement

What We Are Looking For

• 3–6+ years in digital marketing (required)
• Proven experience in multi-channel campaigns (ads, SEO, email, social)
• Experience in healthcare OR multi-location business (strong advantage)
• Strong understanding of compliance in marketing (regulated industries preferred)
• Hands-on experience with:
• Google Ads
• Meta Ads Manager
• Google Analytics / Search Console
• Ability to manage multiple locations without performance drop
• Strong written communication — must simplify complex services clearly

This job description outlines the primary responsibilities and expectations of the role. Duties, responsibilities, and requirements may be modified or expanded as business needs evolve.

Work Setup

• 100% Remote
• Full-time
• Must be comfortable working with a US-based team

Work Schedule Notice

Applicants must be comfortable receiving calls during U.S. business hours.

Our team may contact you between 3:00 AM MST to 1:00 PM MST.

We appreciate your understanding regarding time zone differences.

Data Privacy Notice

By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only.