Performance Creative strategist

About the job

Company Description

ADVI MEDIA is a performance-driven creative media agency based in Garden East, Karachi, working with e-commerce and D2C brands to build systems that scale. We specialize in paid social advertising, creative strategy, content production, and performance marketing across Meta, TikTok, and other digital platforms. At ADVI MEDIA, we do not just create content — we engineer content that converts, scales, and delivers measurable results for real brands.

Role Description

This is a full-time, on-site Performance Content Strategist role based in Garden East, Karachi. The Performance Content Strategist at ADVI MEDIA will be responsible for developing and executing data-driven content strategies that drive measurable results across paid and organic channels. The role bridges the gap between creative storytelling and performance marketing — turning consumer insights, platform data, and brand objectives into high-converting content concepts and campaigns. The ideal candidate has a deep understanding of paid social ecosystems, content performance metrics, and the psychology of consumer behavior.

Salary: PKR 100,000/month

Location: Garden East, Karachi (On-Site)

Employment Type: Full-Time

Key Responsibilities

• Develop and execute performance-driven content strategies for Meta, TikTok, and other paid social platforms
• Create detailed content briefs and creative frameworks for video editors and graphic designers
• Analyze content performance data and translate insights into optimized creative concepts
• Identify winning content patterns, hooks, and formats through continuous testing and iteration
• Collaborate with the media buying team to align content strategy with campaign objectives and ROAS targets
• Conduct audience research and develop deep consumer personas to inform content direction
• Plan and manage content calendars aligned with campaign launches and promotional schedules
• Stay ahead of platform trends, algorithm changes, and emerging content formats
• Lead A/B testing of content concepts, hooks, formats, and messaging frameworks
• Prepare weekly and monthly content performance reports with actionable recommendations
• Work closely with brand teams to ensure content consistency across all touchpoints
• Develop organic and paid content strategies that complement each other for maximum impact

Qualifications

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field
• Minimum 2–4 years of experience in content strategy with a strong focus on performance marketing
• Proven track record of developing content strategies that drove measurable results for e-commerce or D2C brands
• Deep understanding of Meta Ads Manager, TikTok Ads, and paid social ecosystems
• Strong knowledge of content performance metrics including ROAS, CTR, CPL, CPA, and engagement rates
• Experience developing creative briefs, content frameworks, and strategic content calendars
• Strong understanding of consumer psychology, hooks, storytelling, and conversion-focused content
• Ability to analyze data and translate insights into actionable content strategies
• Experience with A/B testing methodologies and creative testing frameworks
• Excellent written and verbal communication skills in English
• Strong collaboration skills to work effectively with creative, design, and media buying teams
• Self-motivated, analytical, and able to work independently in a fast-paced environment
• Experience with content management tools and analytics platforms is a strong plus
• Knowledge of SEO, email marketing, and organic social strategy is a plus.