Performance Marketing Executive

Alliance Advertising and Marketing is looking for a data-driven and results-oriented Performance Marketing Executive to join our team in Karachi. This role is dedicated to the day-to-day execution and optimization of high-impact digital campaigns, focusing on user acquisition, conversion, and brand visibility for our key clients.

Job Purpose: The Performance Marketing Executive will manage the full lifecycle of paid digital campaigns. Your primary goal will be to turn data into actionable insights, ensuring every rupee of ad spend delivers maximum ROI through continuous testing and optimization.

Key Responsibilities:

Campaign Execution & Optimization:

• Execute and monitor paid campaigns across Social Media and Google (Search, Display, YouTube).
• Optimize live ads to improve reach, engagement, and conversion rates.
• Assist in crafting high-converting ad copies and defining precise audience targeting based on specific client objectives.

Performance Tracking & Reporting:

• Track daily performance using Google Analytics, Ads Managers, and internal tracking dashboards.
• Prepare weekly and monthly reports that highlight key metrics, actionable insights, and strategic areas for improvement.
• Implement rigorous A/B testing on creatives, ad copy, and targeting strategies to find the winning formula.

Budget & Coordination:

• Manage daily ad spends to ensure campaigns stay within approved budgets.
• Collaborate with in-house designers, content creators, and external partners to ensure timely and high-quality campaign delivery.

Market Research & Competitor Analysis:

• Stay updated on the latest digital marketing trends and monitor competitors’ online activities.
• Proactively suggest new ideas, tools, and opportunities to keep our campaigns ahead of the curve.

Skills and Qualifications:

• Experience: 1–3 years of hands-on experience in performance marketing or digital media buying.
• Platform Expertise: Proven track record with Google Ads and Meta Ads Manager is essential.
• Certifications: Google Ads Search/Display Certification or Meta Blueprint certification is highly preferred.
• Analytical Skills: Strong ability to interpret data and use Microsoft Excel/Google Sheets for reporting.
• Communication: Excellent written and verbal communication in English.
• Mindset: A proactive problem-solver who is comfortable working in a fast-paced, target-driven environment.