Performance Marketing Specialist

We are looking for a skilled Performance Marketing Specialist to join our growing team. This role focuses on planning, executing, and optimizing paid media campaigns across platforms such as Google, Meta, TikTok, and other digital channels. The goal is to drive measurable growth and maximize return on investment. The position requires working on-site during an evening shift, supporting international markets.

Key Responsibilities
Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance marketing channels. Conduct thorough keyword research, audience targeting, and budget allocation to achieve campaign objectives. Analyze daily campaign performance and implement data-driven optimizations to improve ROI. Collaborate with design and content teams to create effective ad creatives and landing pages. Manage remarketing and retargeting efforts to enhance customer acquisition and retention. Monitor analytics and track key performance indicators such as CTR, CPC, CPA, ROAS, and conversion rates. Prepare detailed performance reports and present insights to management. Stay updated on platform changes, algorithm updates, and best practices in performance marketing. Ensure all campaigns adhere to brand guidelines and regulatory standards.

Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field. At least five years of hands-on experience in performance marketing across Google, Meta, and other major advertising platforms. Demonstrated success managing large-scale campaigns with measurable results. Strong analytical skills with proficiency in Google Analytics, Data Studio, GA4, Tag Manager, and other tracking tools. Advanced knowledge of campaign setup, audience segmentation, and bidding strategies. Excellent communication and reporting skills. Ability to work independently in a fast-paced, results-oriented environment. Availability to work the evening shift from 6:00 PM to 3:00 AM.

Preferred Qualifications and Benefits
Experience with eCommerce or lead generation campaigns is a plus. Basic understanding of SEO principles and conversion rate optimization (CRO) is desirable. Familiarity with email marketing and automation platforms adds value. Certifications such as Google Ads or Meta Blueprint are preferred but not mandatory. We offer a competitive salary based on experience, ranging from Rs80,000 to Rs250,000 per month. Opportunities for professional growth exist within a dynamic, data-driven environment. The role provides exposure to international campaigns and a diverse client base. Our team culture is collaborative and supported by management.

This full-time, on-site position is based in Shahra e Faisal, Karachi, within the Digital Marketing department. It is ideal for a results-driven marketing professional eager to contribute to a fast-growing team while managing impactful international campaigns. Candidates should have a minimum of four to five years of relevant experience.

Job Skills

Campaign OptimizationAutomation platformsEmail MarketingSEO FundamentalsConversion Rate OptimizationROASCPACPCCTRRetargetingRemarketingPerformance MarketingBudget AllocationAudience TargetingKeyword ResearchTag ManagerGA4Data StudioGoogle AnalyticsTiktok AdsMeta AdsGoogle Ads

Job Details

Industry:

Business Development

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender

No Preference

Age

18 - 65 Years

Minimum Education

Bachelor

Career Level

Entry Level

Experience

3 Years - 5 Years

Apply Before:

Feb 07, 2026

Posting Date:

Jan 07, 2026