Product Marketing Specialist

We are looking for a Product Marketing Specialist to enhance our go-to-market strategy by creating impactful marketing collaterals, business decks, and client demo presentations.

Role Overview:

As a Product Marketing Specialist, you will bridge the gap between product development and sales by crafting compelling narratives, creating engaging marketing materials, and ensuring that our IoT solutions are positioned effectively for our target audience. Your primary focus will be to develop business decks, brochures, whitepapers, case studies, and demo presentations that resonate with customers and stakeholders.

Responsibilities

Develop marketing collaterals (brochures, whitepapers, case studies, website content, etc.) to effectively communicate the value of our IoT solutions.
Design and refine business decks and investor presentations for client pitches and strategic partnerships.
Create and deliver demo presentations to clients, showcasing how our IoT platform solves industry challenges.
Collaborate with sales and product teams to ensure marketing materials align with customer pain points and industry trends.
Assist in crafting go-to-market strategies, product messaging, and positioning based on competitive analysis.
Work with designers to maintain a professional and compelling visual appeal for marketing assets.
Contribute to content marketing efforts, including blog posts, whitepapers, and email campaigns, to generate leads.
Support event marketing efforts, including trade shows, webinars, and customer presentations.

Requirements:

Qualification:

Bachelor's or Master’s degree in Marketing, Business, or a related field.

Experience:

At least 3 years in product marketing, preferably in IoT, SaaS, or B2B technology.

Skills:

Strong proficiency in PowerPoint, Canva, Figma, or other presentation tools.
Excellent storytelling and writing skills to simplify complex IoT concepts.
Experience in creating and delivering product demos for different audience segments.
Ability to translate technical product features into business benefits.
Knowledge of IoT technologies, market trends, and competitive landscapes.
Strong project management skills with the ability to handle multiple deliverables.
Understanding of SEO, digital marketing, and content marketing is a plus.

Why Join Us?

Be part of a fast-growing IoT venture solving real-world problems.
Work with a talented team at the intersection of technology, innovation, and business growth.
Competitive salary and benefits package.
Opportunities for career growth and professional development.

How to Apply:

Send your updated resume and portfolio of past marketing materials to [email protected]